Societe Generale Tone of Voice — French & Derivatives

Tagline: "The Future Is You"

Industry: Investment Banking

Sector: Finance

How Societe Generale Communicates

Societe Generale ties banking to putting the customer at the centre of the future. "The Future Is You" frames the French bank around building services around the people it serves — French, forward-looking, client-focused. The voice is future-is-you-bank and warm, selling a customer-centred vision of banking, positioning Societe Generale around the idea that the future it is building is shaped by and for its clients, backed by its strength in markets and its distinctive red-and-black identity.

Tone Words

Societe Generale's brand voice is defined by the following tone words: French, Derivatives, Red-black.

Communication Style

Language Style: Future-is-you-bank
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Societe Generale Brand Story

Third largest French bank. Strong derivatives expertise. Famous for 2008 Jerome Kerviel trading loss. Corporate and investment banking, retail.

Brand Message

The future is you

Brand Mission

Build together with our clients a better and sustainable future

Brand Positioning

Core Concept: French banking

Central Tension: Tradition vs. Innovation

About Societe Generale

Société Générale S.A. (French: [sɔsjete ʒeneʁal]), colloquially known in English-speaking countries as SocGen (pronounced [sɔk ʒɛn]), is a French multinational universal bank and financial services company founded in 1864. It is registered in downtown Paris and headquartered nearby in La Défense. Société Générale is France's third largest bank by total assets after BNP Paribas and Crédit Agricole. It is also the sixth largest bank in Europe and the world's eighteenth. It is considered to be a systemically important bank by the Financial Stability Board. It has been designated as a Significant Institution since the entry into force of European Banking Supervision in late 2014, and as a consequence is directly supervised by the European Central Bank. From 1966 to 2003 it was known as one of the Trois Vieilles ("Old Three") major French commercial banks, along with Banque Nationale de Paris (from 2000 BNP Paribas) and Crédit Lyonnais.

Frequently Asked Questions About Societe Generale

What is Societe Generale's tone of voice?

Societe Generale uses a french, derivatives, red-black tone of voice. Their communication is future-is-you-bank, typically using statement-style sentences in the present tense. Their tagline "The Future Is You" exemplifies this voice.

How does Societe Generale communicate with customers?

Third largest French bank. Strong derivatives expertise. Famous for 2008 Jerome Kerviel trading loss. Corporate and investment banking, retail.

What is Societe Generale's brand message?

Societe Generale's core message: The future is you Their mission: Build together with our clients a better and sustainable future

What is Societe Generale's slogan?

Societe Generale's slogan is "The Future Is You". It carries their french, derivatives, red-black voice.

What is Societe Generale's mission?

Societe Generale's mission: Build together with our clients a better and sustainable future

What makes Societe Generale's brand voice unique?

Societe Generale stands out through their french, derivatives, red-black communication style. Their central brand tension, "Tradition vs. Innovation", shapes how they communicate across the Finance sector.

What language style does Societe Generale use?

Societe Generale uses future-is-you-bank language, with imaginative messaging, in statement-style sentences, using the present tense.