FTSE Russell Tone of Voice — British & Index

Tagline: "An LSEG Business"

Industry: Index Provider

Sector: Finance

How FTSE Russell Communicates

FTSE Russell ties investing to the benchmarks markets follow. As the index arm of the London Stock Exchange Group, it frames itself around creating widely-tracked market indices like the FTSE 100 and Russell 2000 — authoritative, global, benchmark-setting. The voice is benchmark-index-maker and measured, selling the yardsticks by which performance is judged, positioning FTSE Russell around building the indices that trillions in investments track and that define how markets and funds measure themselves.

Tone Words

FTSE Russell's brand voice is defined by the following tone words: British, Index, Global.

Communication Style

Language Style: Benchmark-index-maker
Sentence Type: Statement
Tense: Present
Expression: Imaginative

FTSE Russell Brand Story

Merger of FTSE and Russell Indexes. Owned by London Stock Exchange Group. FTSE 100, Russell 2000 indexes. T+ benchmarked to indices.

Brand Message

Indexes that move markets

Brand Mission

Create indexes that reflect the market

Brand Positioning

Core Concept: Global indexes

Central Tension: US vs. Global

About FTSE Russell

FTSE Russell is a subsidiary of London Stock Exchange Group (LSEG) that produces, maintains, licenses, and markets stock market indices. The division is notable for the FTSE 100 Index in the UK and the Russell 2000 Index in the US, among others. The brand and division FTSE Russell was introduced in 2015, while integrating the indexing services of FTSE index series and Russell index series. In the same year, LSEG sold Frank Russell Company's asset management division Russell Investments. Also in 2015, FTSE Russell acquired the corporate data company Mergent. In December 2020, FTSE Russell announced that it would strip its indexes of eight Chinese companies in response to U.S. Executive Order 13959. On 2 March 2022, in response to the invasion of Ukraine by the Russian Federation and resultant sanctions, FTSE Russell removed all Russian securities from all FTSE Russell indexes.

Frequently Asked Questions About FTSE Russell

What is FTSE Russell's tone of voice?

FTSE Russell uses a british, index, global tone of voice. Their communication is benchmark-index-maker, typically using statement-style sentences in the present tense. Their tagline "An LSEG Business" exemplifies this voice.

How does FTSE Russell communicate with customers?

Merger of FTSE and Russell Indexes. Owned by London Stock Exchange Group. FTSE 100, Russell 2000 indexes. T+ benchmarked to indices.

What is FTSE Russell's brand message?

FTSE Russell's core message: Indexes that move markets Their mission: Create indexes that reflect the market

What is FTSE Russell's slogan?

FTSE Russell's slogan is "An LSEG Business". It carries their british, index, global voice.

What is FTSE Russell's mission?

FTSE Russell's mission: Create indexes that reflect the market

What makes FTSE Russell's brand voice unique?

FTSE Russell stands out through their british, index, global communication style. Their central brand tension, "US vs. Global", shapes how they communicate across the Finance sector.

What language style does FTSE Russell use?

FTSE Russell uses benchmark-index-maker language, with imaginative messaging, in statement-style sentences, using the present tense.