MSCI Tone of Voice — Index & ESG

Tagline: "Powering Better Investment Decisions"

Industry: Index Provider

Sector: Finance

How MSCI Communicates

MSCI communicates with a index, esg and data voice using data-driven language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Powering Better Investment Decisions", captures this voice. The central tension in MSCI's communication is index vs. esg, which shapes every message they craft. Their mission is to enable investment community to make better decisions.

Tone Words

MSCI's brand voice is defined by the following tone words: Index, ESG, Data.

Communication Style

  • Language Style: Data-driven
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

MSCI Brand Story

Spun off from Morgan Stanley 2009. Index provider (MSCI World, EM). Major ESG ratings business. T+ benchmarked to MSCI indices.

Brand Message

Enabling better investment decisions

Brand Mission

Enable investment community to make better decisions

Brand Positioning

Core Concept: Index and ESG data

Central Tension: Index vs. ESG

Frequently Asked Questions About MSCI

What is MSCI's tone of voice?

MSCI uses a index, esg, data tone of voice. Their communication is data-driven, typically using statement-style sentences in the present tense. Their tagline "Powering Better Investment Decisions" exemplifies this voice.

How does MSCI communicate with customers?

Spun off from Morgan Stanley 2009. Index provider (MSCI World, EM). Major ESG ratings business. T+ benchmarked to MSCI indices.

What is MSCI's brand message?

MSCI's core message is about Enabling better investment decisions. Their concept "Index and ESG data" drives their mission: Enable investment community to make better decisions.

What makes MSCI's brand voice unique?

MSCI stands out through their index, esg, data communication style. Their central brand tension — "Index vs. ESG" — shapes every message they craft in the Finance sector.

What language style does MSCI use?

MSCI uses data-driven language with figurative messaging. Their sentences are typically statement in structure, using the present tense.