Nomura Tone of Voice — Japanese & Asia

Tagline: "Connecting Markets East & West"

Industry: Investment Banking

Sector: Finance

How Nomura Communicates

Nomura communicates with a japanese, asia and wholesale voice using japanese language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Connecting Markets East & West", captures this voice. The central tension in Nomura's communication is japan vs. global, which shapes every message they craft. Their mission is to provide value through financial services.

Tone Words

Nomura's brand voice is defined by the following tone words: Japanese, Asia, Wholesale.

Communication Style

  • Language Style: Japanese
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Nomura Brand Story

Japans largest investment bank. Acquired Lehman Asia and Europe 2008. Strong Japan and Asia presence. Wholesale, asset management, retail.

Brand Message

Connecting markets east and west

Brand Mission

Provide value through financial services

Brand Positioning

Core Concept: Japanese investment bank

Central Tension: Japan vs. Global

Frequently Asked Questions About Nomura

What is Nomura's tone of voice?

Nomura uses a japanese, asia, wholesale tone of voice. Their communication is japanese, typically using statement-style sentences in the present tense. Their tagline "Connecting Markets East & West" exemplifies this voice.

How does Nomura communicate with customers?

Japans largest investment bank. Acquired Lehman Asia and Europe 2008. Strong Japan and Asia presence. Wholesale, asset management, retail.

What is Nomura's brand message?

Nomura's core message is about Connecting markets east and west. Their concept "Japanese investment bank" drives their mission: Provide value through financial services.

What makes Nomura's brand voice unique?

Nomura stands out through their japanese, asia, wholesale communication style. Their central brand tension — "Japan vs. Global" — shapes every message they craft in the Finance sector.

What language style does Nomura use?

Nomura uses japanese language with figurative messaging. Their sentences are typically statement in structure, using the present tense.