Horizon Organic Tone of Voice — Growing & Healthy

Tagline: "Growing Healthy Kids"

Industry: Dairy

Sector: Consumer Goods

How Horizon Organic Communicates

Horizon Organic ties organic dairy to raising healthy kids. "Growing Healthy Kids" frames the brand around organic milk and dairy that parents can feel good about giving their children — organic, wholesome, nurturing. The voice is organic-for-kids and warm, selling the reassurance of organic nutrition for growing children, positioning Horizon around being a trusted organic dairy brand parents reach for to help their kids grow up healthy.

Tone Words

Horizon Organic's brand voice is defined by the following tone words: Growing, Healthy, Kids.

Communication Style

Language Style: Organic-for-kids
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Horizon Organic Brand Story

Horizon Organic is Americas leading organic dairy brand.

Brand Message

Organic dairy brand

Brand Mission

To grow healthy kids with organic dairy

Brand Positioning

Core Concept: Healthy growth

Central Tension: Unhealthy vs. Healthy

About Horizon Organic

Horizon Organic is an American company that produces organic milk and other organic food products. The largest supplier of organic milk in North America, its products are sold in supermarkets and grocery stores. Founded in 1991, it produces organic milk in Maryland and also purchases the majority of its organic milk (more than 99 percent) from more than 700 dairies in 23 states. Horizon Organic's products are certified organic by the USDA and advertised as free of antibiotics, growth hormones and pesticides. Prior to being acquired by Dean Foods in 2004, it was a public company and owner of the organic dairy brands: Juniper Valley Farms, The Organic Cow of Vermont and UK brand Rachel's Organic. On April 2, 2024, global investment firm Platinum Equity announced that it had completed the purchase of a controlling stake in Horizon Organic.

Frequently Asked Questions About Horizon Organic

What is Horizon Organic's tone of voice?

Horizon Organic uses a growing, healthy, kids tone of voice. Their communication is organic-for-kids, typically using statement-style sentences in the present tense. Their tagline "Growing Healthy Kids" exemplifies this voice.

What is Horizon Organic's brand message?

Horizon Organic's core message: Organic dairy brand Their mission: To grow healthy kids with organic dairy

What is Horizon Organic's slogan?

Horizon Organic's slogan is "Growing Healthy Kids". It carries their growing, healthy, kids voice.

What is Horizon Organic's mission?

Horizon Organic's mission: To grow healthy kids with organic dairy

What makes Horizon Organic's brand voice unique?

Horizon Organic stands out through their growing, healthy, kids communication style. Their central brand tension, "Unhealthy vs. Healthy", shapes how they communicate across the Consumer Goods sector.

What language style does Horizon Organic use?

Horizon Organic uses organic-for-kids language, with imaginative messaging, in statement-style sentences, using the present tense.