Steve Madden Tone of Voice — Walk & Style

Tagline: "Walk This Way"

Industry: Footwear

Sector: Consumer Goods

How Steve Madden Communicates

Steve Madden communicates with a walk, style and bold voice using bold language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Walk This Way", captures this voice. The central tension in Steve Madden's communication is ordinary vs. bold, which shapes every message they craft. Their mission is to be the leading footwear trend innovator.

Tone Words

Steve Madden's brand voice is defined by the following tone words: Walk, Style, Bold.

Communication Style

Language Style: Bold
Sentence Type: Command
Tense: Imperative
Expression: Figurative

Steve Madden Brand Story

Steve Madden creates trend-forward footwear and accessories.

Brand Message

Trendy footwear brand

Brand Mission

To be the leading footwear trend innovator

Brand Positioning

Core Concept: Bold walk

Central Tension: Ordinary vs. Bold

About Steve Madden

Steven Madden, Ltd. is a publicly traded company that designs and markets shoes and fashion accessories. Based in Long Island City, New York, the company's brands include Dolce Vita, Betsey Johnson, Blondo, BB Dakota and Mad Love. Steve Madden is also a licensee of various brands, including Anne Klein and Superga.

Frequently Asked Questions About Steve Madden

What is Steve Madden's tone of voice?

Steve Madden uses a walk, style, bold tone of voice. Their communication is bold, typically using command-style sentences in the imperative tense. Their tagline "Walk This Way" exemplifies this voice.

What is Steve Madden's brand message?

Steve Madden's core message: Trendy footwear brand Their mission: To be the leading footwear trend innovator

What is Steve Madden's slogan?

Steve Madden's slogan is "Walk This Way". It carries their walk, style, bold voice.

What is Steve Madden's mission?

Steve Madden's mission: To be the leading footwear trend innovator

What makes Steve Madden's brand voice unique?

Steve Madden stands out through their walk, style, bold communication style. Their central brand tension, "Ordinary vs. Bold", shapes how they communicate across the Consumer Goods sector.

What language style does Steve Madden use?

Steve Madden uses bold language, with figurative messaging, in command-style sentences, using the imperative tense.