Caleres Tone of Voice — Step & Counts
Tagline: "Every Step Counts"
Industry: Footwear
Sector: Consumer Goods
How Caleres Communicates
Caleres communicates with a step, counts and matter voice using meaningful language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Every Step Counts", captures this voice. The central tension in Caleres's communication is ignored vs. counted, which shapes every message they craft. Their mission is to inspire people to feel great, feet first.
Tone Words
Caleres's brand voice is defined by the following tone words: Step, Counts, Matter.
Communication Style
- Language Style: Meaningful
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Caleres Brand Story
Caleres owns Famous Footwear, Sam Edelman, and other shoe brands.
Brand Message
Famous Footwear and brands
Brand Mission
To inspire people to feel great, feet first
Brand Positioning
Core Concept: Counted steps
Central Tension: Ignored vs. Counted
Frequently Asked Questions About Caleres
What is Caleres's tone of voice?
Caleres uses a step, counts, matter tone of voice. Their communication is meaningful, typically using statement-style sentences in the present tense. Their tagline "Every Step Counts" exemplifies this voice.
How does Caleres communicate with customers?
Caleres owns Famous Footwear, Sam Edelman, and other shoe brands.
What is Caleres's brand message?
Caleres's core message is about Famous Footwear and brands. Their concept "Counted steps" drives their mission: To inspire people to feel great, feet first.
What makes Caleres's brand voice unique?
Caleres stands out through their step, counts, matter communication style. Their central brand tension — "Ignored vs. Counted" — shapes every message they craft in the Consumer Goods sector.
What language style does Caleres use?
Caleres uses meaningful language with figurative messaging. Their sentences are typically statement in structure, using the present tense.