American Girl Tone of Voice — Forever & Today

Tagline: "Forever Starts Today"

Industry: Toys

Sector: Consumer Goods

How American Girl Communicates

American Girl communicates with a forever, today and start voice using empowering language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Forever Starts Today", captures this voice. The central tension in American Girl's communication is end vs. forever, which shapes every message they craft. Their mission is to celebrate girls and all they can be.

Tone Words

American Girl's brand voice is defined by the following tone words: Forever, Today, Start.

Communication Style

Language Style: Empowering
Sentence Type: Statement
Tense: Present
Expression: Figurative

American Girl Brand Story

American Girl makes premium dolls with inspiring stories.

Brand Message

Premium dolls and stories

Brand Mission

To celebrate girls and all they can be

Brand Positioning

Core Concept: Today forever

Central Tension: End vs. Forever

Frequently Asked Questions About American Girl

What is American Girl's tone of voice?

American Girl uses a forever, today, start tone of voice. Their communication is empowering, typically using statement-style sentences in the present tense. Their tagline "Forever Starts Today" exemplifies this voice.

What is American Girl's brand message?

American Girl's core message: Premium dolls and stories Their mission: To celebrate girls and all they can be

What is American Girl's slogan?

American Girl's slogan is "Forever Starts Today". It carries their forever, today, start voice.

What is American Girl's mission?

American Girl's mission: To celebrate girls and all they can be

What makes American Girl's brand voice unique?

American Girl stands out through their forever, today, start communication style. Their central brand tension, "End vs. Forever", shapes how they communicate across the Consumer Goods sector.

What language style does American Girl use?

American Girl uses empowering language, with figurative messaging, in statement-style sentences, using the present tense.