Cuisinart Tone of Voice — Savor & Good

Tagline: "Savor the Good Life"

Industry: Kitchen Appliances

Sector: Consumer Goods

How Cuisinart Communicates

Cuisinart ties kitchen appliances to enjoying the good life. "Savor the Good Life" frames the brand around appliances and tools that make cooking and eating well more pleasurable — quality, aspirational, culinary. The voice is good-life-kitchen and warm, selling the everyday pleasures of good food and cooking, positioning Cuisinart around the food processors, coffee makers, and gadgets that help home cooks create and savour delicious meals as part of living well.

Tone Words

Cuisinart's brand voice is defined by the following tone words: Savor, Good, Life.

Communication Style

Language Style: Good-life-kitchen
Sentence Type: Command
Tense: Command
Expression: Imaginative

Cuisinart Brand Story

Cuisinart invented the food processor and makes kitchen appliances.

Brand Message

Kitchen appliance pioneer

Brand Mission

To help you savor the good life

Brand Positioning

Core Concept: Good life

Central Tension: Rush vs. Savor

About Cuisinart

Cuisinart ( KWEE-zin-art) is an American kitchen appliance and cookware brand. It was founded in 1971 by Carl Sontheimer. Initially the company produced food processors, which were introduced at a food show in Chicago in 1973. The name "Cuisinart" (a portmanteau of "cuisine" and "art") became synonymous with "food processor" to the point where it was a proprietary eponym. Cuisinart was purchased by Conair Corporation in 1989.

Frequently Asked Questions About Cuisinart

What is Cuisinart's tone of voice?

Cuisinart uses a savor, good, life tone of voice. Their communication is good-life-kitchen, typically using command-style sentences in the command tense. Their tagline "Savor the Good Life" exemplifies this voice.

What is Cuisinart's brand message?

Cuisinart's core message: Kitchen appliance pioneer Their mission: To help you savor the good life

What is Cuisinart's slogan?

Cuisinart's slogan is "Savor the Good Life". It carries their savor, good, life voice.

What is Cuisinart's mission?

Cuisinart's mission: To help you savor the good life

What makes Cuisinart's brand voice unique?

Cuisinart stands out through their savor, good, life communication style. Their central brand tension, "Rush vs. Savor", shapes how they communicate across the Consumer Goods sector.

What language style does Cuisinart use?

Cuisinart uses good-life-kitchen language, with imaginative messaging, in command-style sentences, using the command tense.