Rimowa Tone of Voice — German & Premium

Tagline: "Engineering Since 1898"

Industry: Luggage

Sector: Consumer Goods

How Rimowa Communicates

Rimowa communicates with a german, premium and iconic voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Engineering Since 1898", captures this voice. The central tension in Rimowa's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in luggage.

Tone Words

Rimowa's brand voice is defined by the following tone words: German, Premium, Iconic.

Communication Style

  • Language Style: Declarative
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Rimowa Brand Story

Rimowa represents excellence in luggage. "Engineering Since 1898" captures the brand's german, premium, iconic approach.

Brand Message

Engineering Since 1898

Brand Mission

Deliver excellence in luggage

Brand Positioning

Core Concept: German Luggage

Central Tension: Ordinary vs. Exceptional

Frequently Asked Questions About Rimowa

What is Rimowa's tone of voice?

Rimowa uses a german, premium, iconic tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Engineering Since 1898" exemplifies this voice.

How does Rimowa communicate with customers?

Rimowa represents excellence in luggage. "Engineering Since 1898" captures the brand's german, premium, iconic approach.

What is Rimowa's brand message?

Rimowa's core message is about Engineering Since 1898. Their concept "German Luggage" drives their mission: Deliver excellence in luggage.

What makes Rimowa's brand voice unique?

Rimowa stands out through their german, premium, iconic communication style. Their central brand tension — "Ordinary vs. Exceptional" — shapes every message they craft in the Consumer Goods sector.

What language style does Rimowa use?

Rimowa uses declarative language with figurative messaging. Their sentences are typically statement in structure, using the present tense.