Unilever Tone of Voice — Sustainable & Purpose-Driven

Tagline: "Making Sustainable Living Commonplace"

Industry: Consumer Goods / CPG

Sector: Consumer Goods

How Unilever Communicates

Unilever communicates with a sustainable, purpose-driven and global voice using purpose-driven language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Making Sustainable Living Commonplace", captures this voice. The central tension in Unilever's communication is consumption vs. sustainability, which shapes every message they craft. Their mission is to make sustainable living commonplace.

Tone Words

Unilever's brand voice is defined by the following tone words: Sustainable, Purpose-Driven, Global.

Communication Style

Language Style: Purpose-Driven
Sentence Type: Statement
Tense: Present
Expression: Figurative

Unilever Brand Story

Unilever owns 400+ brands including Dove, Ben & Jerry's, Axe, and Hellmann's. The company leads the industry in sustainability commitments while serving billions daily.

Brand Message

Everyday products made with purpose for people and planet

Brand Mission

Make sustainable living commonplace

Brand Positioning

Core Concept: Sustainable Living

Central Tension: Consumption vs. Sustainability

About Unilever

Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded in 1930 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever Brothers. The company's products include baby food, beauty products, bottled water, breakfast cereals, cleaning agents, condiments, dairy products, energy drinks, healthcare and hygiene products, ice cream, instant coffee, instant noodles, pet food, pharmaceuticals, soft drinks, tea, and toothpaste. It is the largest producer of soap in the world, and its products are available in over 190 countries. The company is organised into four main business groups: Beauty & Wellbeing, Personal Care, Home Care, and Nutrition. It has research and development facilities in China, India, the Netherlands, Pakistan, the United Kingdom, and the United States. In the 1930s, Unilever acquired the United Africa Company. In the second half of the 20th century, the company increasingly diversified from being a maker of products made of oils and fats, and expanded its operations worldwide. It has made numerous corporate acquisitions, including Lipton (1971), Brooke Bond (1984), Pond...

Frequently Asked Questions About Unilever

What is Unilever's tone of voice?

Unilever uses a sustainable, purpose-driven, global tone of voice. Their communication is purpose-driven, typically using statement-style sentences in the present tense. Their tagline "Making Sustainable Living Commonplace" exemplifies this voice.

How does Unilever communicate with customers?

Unilever owns 400+ brands including Dove, Ben & Jerry's, Axe, and Hellmann's. The company leads the industry in sustainability commitments while serving billions daily.

What is Unilever's brand message?

Unilever's core message: Everyday products made with purpose for people and planet Their mission: Make sustainable living commonplace

What is Unilever's slogan?

Unilever's slogan is "Making Sustainable Living Commonplace". It carries their sustainable, purpose-driven, global voice.

What is Unilever's mission?

Unilever's mission: Make sustainable living commonplace

What makes Unilever's brand voice unique?

Unilever stands out through their sustainable, purpose-driven, global communication style. Their central brand tension, "Consumption vs. Sustainability", shapes how they communicate across the Consumer Goods sector.

What language style does Unilever use?

Unilever uses purpose-driven language, with figurative messaging, in statement-style sentences, using the present tense.