Unilever Tone of Voice — Sustainable & Purpose-Driven

Tagline: "Making Sustainable Living Commonplace"

Industry: Consumer Goods / CPG

Sector: Consumer Goods

How Unilever Communicates

Unilever communicates with a sustainable, purpose-driven and global voice using purpose-driven language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Making Sustainable Living Commonplace", captures this voice. The central tension in Unilever's communication is consumption vs. sustainability, which shapes every message they craft. Their mission is to make sustainable living commonplace.

Tone Words

Unilever's brand voice is defined by the following tone words: Sustainable, Purpose-Driven, Global.

Communication Style

  • Language Style: Purpose-Driven
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Unilever Brand Story

Unilever owns 400+ brands including Dove, Ben & Jerry's, Axe, and Hellmann's. The company leads the industry in sustainability commitments while serving billions daily.

Brand Message

Everyday products made with purpose for people and planet

Brand Mission

Make sustainable living commonplace

Brand Positioning

Core Concept: Sustainable Living

Central Tension: Consumption vs. Sustainability

Frequently Asked Questions About Unilever

What is Unilever's tone of voice?

Unilever uses a sustainable, purpose-driven, global tone of voice. Their communication is purpose-driven, typically using statement-style sentences in the present tense. Their tagline "Making Sustainable Living Commonplace" exemplifies this voice.

How does Unilever communicate with customers?

Unilever owns 400+ brands including Dove, Ben & Jerry's, Axe, and Hellmann's. The company leads the industry in sustainability commitments while serving billions daily.

What is Unilever's brand message?

Unilever's core message is about Everyday products made with purpose for people and planet. Their concept "Sustainable Living" drives their mission: Make sustainable living commonplace.

What makes Unilever's brand voice unique?

Unilever stands out through their sustainable, purpose-driven, global communication style. Their central brand tension — "Consumption vs. Sustainability" — shapes every message they craft in the Consumer Goods sector.

What language style does Unilever use?

Unilever uses purpose-driven language with figurative messaging. Their sentences are typically statement in structure, using the present tense.