Harry's Tone of Voice — Quality & Honest

Tagline: "A Great Shave. Fair Price."

Industry: Personal Care

Sector: Consumer Goods

How Harry's Communicates

Harry's communicates with a quality, honest and accessible voice using honest, straightforward, and quality-focused language. Their sentences are primarily declaratives in the present tense. Their messaging is literal. Their tagline, "A Great Shave. Fair Price.", captures this voice. The central tension in Harry's's communication is quality vs. price, which shapes every message they craft. Their mission is to creating quality products at fair prices for all.

Tone Words

Harry's's brand voice is defined by the following tone words: Quality, Honest, Accessible.

Communication Style

  • Language Style: Honest, straightforward, and quality-focused
  • Sentence Type: Declarative
  • Tense: Present
  • Expression: Literal

Harry's Brand Story

Harry's took a different approach to razor disruption: buying a German razor factory to control quality from blade to box. Co-founders Andy Katz-Mayfield and Jeff Raider built a brand around premium quality at honest prices, attracting customers through design-forward products and thoughtful packaging. Expansion into skincare, hair care, and body products created a complete men's grooming ecosystem. Target and Walmart partnerships brought Harry's mainstream while maintaining brand integrity.

Brand Message

Quality grooming at fair prices

Brand Mission

Creating quality products at fair prices for all

Brand Positioning

Core Concept: Premium-quality affordable grooming

Central Tension: Quality vs. Price

About Harry's

Harry's is an ACK!!!!!!--- American manufacturer and seller of shaving equipment and men's personal care products via online and retail channels. They utilise a subscription service where customers receive new razor blades, shaving cream, and other grooming products by mail. Based in New York City, it was founded in 2012 by Andy Katz-Mayfield and Jeff Raider and launched its subscription service a year later. In 2014, Harry's purchased the Feintechnik razor factory in Germany. In May 2019, Edgewell Personal Care announced it would purchase Harry's. In February 2020, the Federal Trade Commission sued Edgewell to block the merger, stating that the merger could hurt competition.

Frequently Asked Questions About Harry's

What is Harry's's tone of voice?

Harry's uses a quality, honest, accessible tone of voice. Their communication is honest, straightforward, and quality-focused, typically using declarative-style sentences in the present tense. Their tagline "A Great Shave. Fair Price." exemplifies this voice.

How does Harry's communicate with customers?

Harry's took a different approach to razor disruption: buying a German razor factory to control quality from blade to box. Co-founders Andy Katz-Mayfield and Jeff Raider built a brand around premium quality at honest prices, attracting customers through design-forward products and thoughtful packaging. Expansion into skincare, hair care, and body products created a complete men's grooming ecosystem. Target and Walmart partnerships brought Harry's mainstream while maintaining brand integrity.

What is Harry's's brand message?

Harry's's core message: Quality grooming at fair prices Their mission: Creating quality products at fair prices for all

What is Harry's's slogan?

Harry's's slogan is "A Great Shave. Fair Price.". It carries their quality, honest, accessible voice.

What is Harry's's mission?

Harry's's mission: Creating quality products at fair prices for all

What makes Harry's's brand voice unique?

Harry's stands out through their quality, honest, accessible communication style. Their central brand tension, "Quality vs. Price", shapes how they communicate across the Consumer Goods sector.

What language style does Harry's use?

Harry's uses honest, straightforward, and quality-focused language, with literal messaging, in declarative-style sentences, using the present tense.

More Consumer Goods brand voices

Compare Harry's