Henkel Tone of Voice — Bold & Sustainable

Tagline: "Dare to make an impact"

Industry: Consumer Goods

Sector: Consumer Goods

How Henkel Communicates

Henkel ties its consumer and industrial brands to meaningful change. "Dare to make an impact" frames business as a chance to do something that matters — bold, sustainable, purposeful. The voice is impact-driven and confident, selling ambition with a conscience.

Tone Words

Henkel's brand voice is defined by the following tone words: Bold, Sustainable, Innovative.

Communication Style

Language Style: Impact-driven
Sentence Type: Command
Tense: Command
Expression: Imaginative

Henkel Brand Story

Henkel is a German multinational operating in consumer goods and adhesives worldwide.

Brand Message

Making meaningful impact through innovation and sustainability

Brand Mission

To create sustainable value through innovation

Brand Positioning

Core Concept: Impact Makers

Central Tension: Consumer vs. Industrial

About Henkel

Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into two globally operating business units (Consumer Brands, Adhesive Technologies) and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex. In the fiscal year 2024, Henkel reported sales of around 21.6 billion euros and an operating profit of 2.831 billion euros. Henkel holds 47,150 employees with more than 80% working outside of Germany.

Frequently Asked Questions About Henkel

What is Henkel's tone of voice?

Henkel uses a bold, sustainable, innovative tone of voice. Their communication is impact-driven, typically using command-style sentences in the command tense. Their tagline "Dare to make an impact" exemplifies this voice.

How does Henkel communicate with customers?

Henkel is a German multinational operating in consumer goods and adhesives worldwide.

What is Henkel's brand message?

Henkel's core message: Making meaningful impact through innovation and sustainability Their mission: To create sustainable value through innovation

What is Henkel's slogan?

Henkel's slogan is "Dare to make an impact". It carries their bold, sustainable, innovative voice.

What is Henkel's mission?

Henkel's mission: To create sustainable value through innovation

What makes Henkel's brand voice unique?

Henkel stands out through their bold, sustainable, innovative communication style. Their central brand tension, "Consumer vs. Industrial", shapes how they communicate across the Consumer Goods sector.

What language style does Henkel use?

Henkel uses impact-driven language, with imaginative messaging, in command-style sentences, using the command tense.