Henkel Tone of Voice — Bold & Sustainable

Tagline: "Dare to make an impact"

Industry: Consumer Goods

Sector: Consumer Goods

How Henkel Communicates

Henkel communicates with a bold, sustainable and innovative voice using bold language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Dare to make an impact", captures this voice. The central tension in Henkel's communication is consumer vs. industrial, which shapes every message they craft. Their mission is to create sustainable value through innovation.

Tone Words

Henkel's brand voice is defined by the following tone words: Bold, Sustainable, Innovative.

Communication Style

  • Language Style: Bold
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

Henkel Brand Story

Henkel is a German multinational operating in consumer goods and adhesives worldwide.

Brand Message

Making meaningful impact through innovation and sustainability

Brand Mission

To create sustainable value through innovation

Brand Positioning

Core Concept: Impact Makers

Central Tension: Consumer vs. Industrial

Frequently Asked Questions About Henkel

What is Henkel's tone of voice?

Henkel uses a bold, sustainable, innovative tone of voice. Their communication is bold, typically using command-style sentences in the imperative tense. Their tagline "Dare to make an impact" exemplifies this voice.

How does Henkel communicate with customers?

Henkel is a German multinational operating in consumer goods and adhesives worldwide.

What is Henkel's brand message?

Henkel's core message is about Making meaningful impact through innovation and sustainability. Their concept "Impact Makers" drives their mission: To create sustainable value through innovation.

What makes Henkel's brand voice unique?

Henkel stands out through their bold, sustainable, innovative communication style. Their central brand tension — "Consumer vs. Industrial" — shapes every message they craft in the Consumer Goods sector.

What language style does Henkel use?

Henkel uses bold language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.