Deckers Brands Tone of Voice — Built & Comfort

Tagline: "Footwear Built for Comfort and Style"

Industry: Footwear

Sector: Consumer Goods

How Deckers Brands Communicates

Deckers Brands ties footwear to comfort paired with style. "Footwear Built for Comfort and Style" frames the company — home of UGG and HOKA — around shoes and boots that feel as good as they look — comfortable, stylish, quality. The voice is comfort-style-footwear-house and confident, selling the winning combination of feel and fashion, positioning Deckers around a portfolio spanning cozy UGG boots to high-performance HOKA running shoes, united by comfort and style.

Tone Words

Deckers Brands's brand voice is defined by the following tone words: Built, Comfort, Style.

Communication Style

Language Style: Comfort-style-footwear-house
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Deckers Brands Brand Story

Deckers owns UGG, HOKA, Teva, and Sanuk footwear brands.

Brand Message

UGG and HOKA parent

Brand Mission

To build a family of highly differentiated brands

Brand Positioning

Core Concept: Comfort style

Central Tension: Sacrifice vs. Both

About Deckers Brands

Deckers Outdoor Corporation, doing business as Deckers Brands, is an American footwear designer and distributor founded in 1973 and based in Goleta, California. The company's portfolio of brands includes UGG, Teva, and Hoka. It was founded by Doug Otto and Karl F. Lopker.

Frequently Asked Questions About Deckers Brands

What is Deckers Brands's tone of voice?

Deckers Brands uses a built, comfort, style tone of voice. Their communication is comfort-style-footwear-house, typically using statement-style sentences in the present tense. Their tagline "Footwear Built for Comfort and Style" exemplifies this voice.

What is Deckers Brands's brand message?

Deckers Brands's core message: UGG and HOKA parent Their mission: To build a family of highly differentiated brands

What is Deckers Brands's slogan?

Deckers Brands's slogan is "Footwear Built for Comfort and Style". It carries their built, comfort, style voice.

What is Deckers Brands's mission?

Deckers Brands's mission: To build a family of highly differentiated brands

What makes Deckers Brands's brand voice unique?

Deckers Brands stands out through their built, comfort, style communication style. Their central brand tension, "Sacrifice vs. Both", shapes how they communicate across the Consumer Goods sector.

What language style does Deckers Brands use?

Deckers Brands uses comfort-style-footwear-house language, with straightforward messaging, in statement-style sentences, using the present tense.