Jockey Tone of Voice — Made & Purpose

Tagline: "Made for This"

Industry: Apparel

Sector: Consumer Goods

How Jockey Communicates

Jockey communicates with a made, purpose and quality voice using purposeful language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Made for This", captures this voice. The central tension in Jockey's communication is generic vs. made, which shapes every message they craft. Their mission is to create comfort for all.

Tone Words

Jockey's brand voice is defined by the following tone words: Made, Purpose, Quality.

Communication Style

Language Style: Purposeful
Sentence Type: Statement
Tense: Present
Expression: Figurative

Jockey Brand Story

Jockey is a premium underwear and activewear brand since 1876.

Brand Message

Premium underwear brand

Brand Mission

To create comfort for all

Brand Positioning

Core Concept: Purposeful make

Central Tension: Generic vs. Made

About Jockey

Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin. Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries. The acceptance of Jockey's briefs showed the ultimate rejection of all the dress restrictions imposed on men during the Victorian era of repression.

Frequently Asked Questions About Jockey

What is Jockey's tone of voice?

Jockey uses a made, purpose, quality tone of voice. Their communication is purposeful, typically using statement-style sentences in the present tense. Their tagline "Made for This" exemplifies this voice.

What is Jockey's brand message?

Jockey's core message: Premium underwear brand Their mission: To create comfort for all

What is Jockey's slogan?

Jockey's slogan is "Made for This". It carries their made, purpose, quality voice.

What is Jockey's mission?

Jockey's mission: To create comfort for all

What makes Jockey's brand voice unique?

Jockey stands out through their made, purpose, quality communication style. Their central brand tension, "Generic vs. Made", shapes how they communicate across the Consumer Goods sector.

What language style does Jockey use?

Jockey uses purposeful language, with figurative messaging, in statement-style sentences, using the present tense.