Skechers Tone of Voice — Comfort & Technology

Tagline: "The Comfort Technology Company"

Industry: Footwear

Sector: Consumer Goods

How Skechers Communicates

Skechers communicates with a comfort, technology and innovation voice using comfortable language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "The Comfort Technology Company", captures this voice. The central tension in Skechers's communication is discomfort vs. comfort, which shapes every message they craft. Their mission is to be the worlds most-loved footwear brand.

Tone Words

Skechers's brand voice is defined by the following tone words: Comfort, Technology, Innovation.

Communication Style

  • Language Style: Comfortable
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

Skechers Brand Story

Skechers is a global comfort technology footwear company.

Brand Message

Comfort footwear leader

Brand Mission

To be the worlds most-loved footwear brand

Brand Positioning

Core Concept: Comfort tech

Central Tension: Discomfort vs. Comfort

About Skechers

Skechers U.S.A., Inc. is an American multinational footwear and apparel company. Founded in 1992, it is headquartered in Manhattan Beach, California, and is the third largest footwear brand in the world.

Frequently Asked Questions About Skechers

What is Skechers's tone of voice?

Skechers uses a comfort, technology, innovation tone of voice. Their communication is comfortable, typically using statement-style sentences in the present tense. Their tagline "The Comfort Technology Company" exemplifies this voice.

What is Skechers's brand message?

Skechers's core message: Comfort footwear leader Their mission: To be the worlds most-loved footwear brand

What is Skechers's slogan?

Skechers's slogan is "The Comfort Technology Company". It carries their comfort, technology, innovation voice.

What is Skechers's mission?

Skechers's mission: To be the worlds most-loved footwear brand

What makes Skechers's brand voice unique?

Skechers stands out through their comfort, technology, innovation communication style. Their central brand tension, "Discomfort vs. Comfort", shapes how they communicate across the Consumer Goods sector.

What language style does Skechers use?

Skechers uses comfortable language, with literal messaging, in statement-style sentences, using the present tense.

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