Skechers Tone of Voice — Comfort & Technology
Tagline: "The Comfort Technology Company"
Industry: Footwear
Sector: Consumer Goods
How Skechers Communicates
Skechers builds its whole identity on comfort. "The Comfort Technology Company" pairs everyday wearability with a promise of engineered ease — practical, accessible, upbeat. The voice is cushioned and friendly, selling shoes that feel good before they look cool.
Tone Words
Skechers's brand voice is defined by the following tone words: Comfort, Technology, Innovation.
Communication Style
- Language Style: Cushioned
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
Skechers Brand Story
Skechers is a global comfort technology footwear company.
Brand Message
Comfort footwear leader
Brand Mission
To be the worlds most-loved footwear brand
Brand Positioning
Core Concept: Comfort tech
Central Tension: Discomfort vs. Comfort
About Skechers
Skechers U.S.A., Inc. is an American multinational footwear and apparel company. Founded in 1992, it is headquartered in Manhattan Beach, California, and is the third largest footwear brand in the world.
Frequently Asked Questions About Skechers
What is Skechers's tone of voice?
Skechers uses a comfort, technology, innovation tone of voice. Their communication is cushioned, typically using statement-style sentences in the present tense. Their tagline "The Comfort Technology Company" exemplifies this voice.
What is Skechers's brand message?
Skechers's core message: Comfort footwear leader Their mission: To be the worlds most-loved footwear brand
What is Skechers's slogan?
Skechers's slogan is "The Comfort Technology Company". It carries their comfort, technology, innovation voice.
What is Skechers's mission?
Skechers's mission: To be the worlds most-loved footwear brand
What makes Skechers's brand voice unique?
Skechers stands out through their comfort, technology, innovation communication style. Their central brand tension, "Discomfort vs. Comfort", shapes how they communicate across the Consumer Goods sector.
What language style does Skechers use?
Skechers uses cushioned language, with straightforward messaging, in statement-style sentences, using the present tense.
More Consumer Goods brand voices
- Deckers Brands tone of voice
- FILA tone of voice
- Fruit of the Loom tone of voice
- Jockey tone of voice
- Spin Master tone of voice
- Funko tone of voice
- Hydro Flask tone of voice
- Stanley 1913 tone of voice
- Ninja tone of voice
- Instant Brands tone of voice
- Lodge Cast Iron tone of voice
- All-Clad tone of voice
- Cuisinart tone of voice
- DeLonghi tone of voice
- Weber tone of voice
- Big Green Egg tone of voice
- Blackstone tone of voice
- Scotts Miracle-Gro tone of voice
- Energizer Holdings tone of voice
- Build-A-Bear tone of voice
- American Girl tone of voice
- Radio Flyer tone of voice
- Little Tikes tone of voice
- Melissa & Doug tone of voice