Kontoor Brands Tone of Voice — Built & Different

Tagline: "Built Different"

Industry: Apparel

Sector: Consumer Goods

How Kontoor Brands Communicates

Kontoor Brands communicates with a built, different and quality voice using bold language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Built Different", captures this voice. The central tension in Kontoor Brands's communication is same vs. different, which shapes every message they craft. Their mission is to be the most admired jeans company in the world.

Tone Words

Kontoor Brands's brand voice is defined by the following tone words: Built, Different, Quality.

Communication Style

  • Language Style: Bold
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Kontoor Brands Brand Story

Kontoor owns Wrangler and Lee denim brands.

Brand Message

Wrangler and Lee jeans

Brand Mission

To be the most admired jeans company in the world

Brand Positioning

Core Concept: Built difference

Central Tension: Same vs. Different

Frequently Asked Questions About Kontoor Brands

What is Kontoor Brands's tone of voice?

Kontoor Brands uses a built, different, quality tone of voice. Their communication is bold, typically using statement-style sentences in the present tense. Their tagline "Built Different" exemplifies this voice.

How does Kontoor Brands communicate with customers?

Kontoor owns Wrangler and Lee denim brands.

What is Kontoor Brands's brand message?

Kontoor Brands's core message is about Wrangler and Lee jeans. Their concept "Built difference" drives their mission: To be the most admired jeans company in the world.

What makes Kontoor Brands's brand voice unique?

Kontoor Brands stands out through their built, different, quality communication style. Their central brand tension — "Same vs. Different" — shapes every message they craft in the Consumer Goods sector.

What language style does Kontoor Brands use?

Kontoor Brands uses bold language with figurative messaging. Their sentences are typically statement in structure, using the present tense.