PVH Corp Tone of Voice — Inspiring & Best

Tagline: "Inspiring People to Look and Feel Their Best"

Industry: Apparel

Sector: Consumer Goods

How PVH Corp Communicates

PVH Corp ties apparel to helping people look and feel their best. "Inspiring People to Look and Feel Their Best" frames the company — home of Calvin Klein and Tommy Hilfiger — around iconic fashion brands that boost confidence — inspiring, aspirational, stylish. The voice is fashion-brand-house and confident, selling the emotional power of dressing well, positioning PVH around owning globally-loved clothing labels that help people feel good about how they present themselves.

Tone Words

PVH Corp's brand voice is defined by the following tone words: Inspiring, Best, Feel.

Communication Style

Language Style: Fashion-brand-house
Sentence Type: Statement
Tense: Present
Expression: Imaginative

PVH Corp Brand Story

PVH owns Calvin Klein, Tommy Hilfiger, and other fashion brands.

Brand Message

Calvin Klein and Tommy Hilfiger parent

Brand Mission

To be one of the most admired fashion and lifestyle companies in the world

Brand Positioning

Core Concept: Best self

Central Tension: Mediocre vs. Best

About PVH Corp

PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger and Calvin Klein. The company also licenses brands such as Kenneth Cole New York and Michael Kors.

Frequently Asked Questions About PVH Corp

What is PVH Corp's tone of voice?

PVH Corp uses a inspiring, best, feel tone of voice. Their communication is fashion-brand-house, typically using statement-style sentences in the present tense. Their tagline "Inspiring People to Look and Feel Their Best" exemplifies this voice.

What is PVH Corp's brand message?

PVH Corp's core message: Calvin Klein and Tommy Hilfiger parent Their mission: To be one of the most admired fashion and lifestyle companies in the world

What is PVH Corp's slogan?

PVH Corp's slogan is "Inspiring People to Look and Feel Their Best". It carries their inspiring, best, feel voice.

What is PVH Corp's mission?

PVH Corp's mission: To be one of the most admired fashion and lifestyle companies in the world

What makes PVH Corp's brand voice unique?

PVH Corp stands out through their inspiring, best, feel communication style. Their central brand tension, "Mediocre vs. Best", shapes how they communicate across the Consumer Goods sector.

What language style does PVH Corp use?

PVH Corp uses fashion-brand-house language, with imaginative messaging, in statement-style sentences, using the present tense.