a2 Milk Company Tone of Voice — Different & Special

Tagline: "The a2 Difference"

Industry: Dairy

Sector: Consumer Goods

How a2 Milk Company Communicates

a2 Milk Company communicates with a different, special and a2 voice using scientific language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "The a2 Difference", captures this voice. The central tension in a2 Milk Company's communication is same vs. different, which shapes every message they craft. Their mission is to provide milk that may be easier on digestion.

Tone Words

a2 Milk Company's brand voice is defined by the following tone words: Different, Special, A2.

Communication Style

Language Style: Scientific
Sentence Type: Statement
Tense: Present
Expression: Literal

a2 Milk Company Brand Story

a2 Milk is made with cows that only produce the A2 protein.

Brand Message

A2 protein milk

Brand Mission

To provide milk that may be easier on digestion

Brand Positioning

Core Concept: Milk difference

Central Tension: Same vs. Different

About a2 Milk Company

The a2 Milk Company Limited (previously known as A2 Corporation) is a New Zealand company that commercialises intellectual property relating to A1 protein-free milk that is sold under the a2 and a2 Milk brands, as well as the milk and related products such as infant formula. It is cross-listed in both the NZX and ASX.

Frequently Asked Questions About a2 Milk Company

What is a2 Milk Company's tone of voice?

a2 Milk Company uses a different, special, a2 tone of voice. Their communication is scientific, typically using statement-style sentences in the present tense. Their tagline "The a2 Difference" exemplifies this voice.

What is a2 Milk Company's brand message?

a2 Milk Company's core message: A2 protein milk Their mission: To provide milk that may be easier on digestion

What is a2 Milk Company's slogan?

a2 Milk Company's slogan is "The a2 Difference". It carries their different, special, a2 voice.

What is a2 Milk Company's mission?

a2 Milk Company's mission: To provide milk that may be easier on digestion

What makes a2 Milk Company's brand voice unique?

a2 Milk Company stands out through their different, special, a2 communication style. Their central brand tension, "Same vs. Different", shapes how they communicate across the Consumer Goods sector.

What language style does a2 Milk Company use?

a2 Milk Company uses scientific language, with literal messaging, in statement-style sentences, using the present tense.