Silk Tone of Voice — Delicious & Plant
Tagline: "Delicious Plant Power"
Industry: Plant-Based
Sector: Consumer Goods
How Silk Communicates
Silk ties plant-based milk to deliciousness and plant power. "Delicious Plant Power" frames the brand around tasty soy, almond, and oat milks that offer a satisfying dairy alternative — plant-based, delicious, wholesome. The voice is plant-based-dairy and upbeat, selling the idea that going dairy-free does not mean going without, positioning Silk around flavourful plant milks that let people enjoy the creamy, everyday role of milk while embracing plant-powered nutrition.
Tone Words
Silk's brand voice is defined by the following tone words: Delicious, Plant, Power.
Communication Style
- Language Style: Plant-based-dairy
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Silk Brand Story
Silk is Americas leading plant-based milk and dairy alternative.
Brand Message
Plant-based milk leader
Brand Mission
To make great-tasting plant-based products
Brand Positioning
Core Concept: Plant power
Central Tension: Animal vs. Plant
About Silk
Silk is an American brand of dairy-substitute products (including soy milk, soy yogurt, almond milk, almond yogurt, cashew milk, coconut milk, oat milk, and other dairy-alternative products) currently owned by Danone after it purchased WhiteWave Foods in 2016.
Frequently Asked Questions About Silk
What is Silk's tone of voice?
Silk uses a delicious, plant, power tone of voice. Their communication is plant-based-dairy, typically using statement-style sentences in the present tense. Their tagline "Delicious Plant Power" exemplifies this voice.
What is Silk's brand message?
Silk's core message: Plant-based milk leader Their mission: To make great-tasting plant-based products
What is Silk's slogan?
Silk's slogan is "Delicious Plant Power". It carries their delicious, plant, power voice.
What is Silk's mission?
Silk's mission: To make great-tasting plant-based products
What makes Silk's brand voice unique?
Silk stands out through their delicious, plant, power communication style. Their central brand tension, "Animal vs. Plant", shapes how they communicate across the Consumer Goods sector.
What language style does Silk use?
Silk uses plant-based-dairy language, with imaginative messaging, in statement-style sentences, using the present tense.
More Consumer Goods brand voices
- PVH Corp tone of voice
- Hanesbrands tone of voice
- Kontoor Brands tone of voice
- G-III Apparel tone of voice
- Oxford Industries tone of voice
- Capri Holdings tone of voice
- Tapestry Inc tone of voice
- Carters Inc tone of voice
- The Childrens Place tone of voice
- Wolverine World Wide tone of voice
- Steve Madden tone of voice
- Caleres tone of voice
- Genesco tone of voice
- Crocs Inc tone of voice
- Skechers tone of voice
- Deckers Brands tone of voice
- FILA tone of voice
- Fruit of the Loom tone of voice
- Jockey tone of voice
- Spin Master tone of voice
- Funko tone of voice
- Hydro Flask tone of voice
- Stanley 1913 tone of voice
- Ninja tone of voice