Silk Tone of Voice — Delicious & Plant

Tagline: "Delicious Plant Power"

Industry: Plant-Based

Sector: Consumer Goods

How Silk Communicates

Silk communicates with a delicious, plant and power voice using powerful language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Delicious Plant Power", captures this voice. The central tension in Silk's communication is animal vs. plant, which shapes every message they craft. Their mission is to make great-tasting plant-based products.

Tone Words

Silk's brand voice is defined by the following tone words: Delicious, Plant, Power.

Communication Style

Language Style: Powerful
Sentence Type: Statement
Tense: Present
Expression: Figurative

Silk Brand Story

Silk is Americas leading plant-based milk and dairy alternative.

Brand Message

Plant-based milk leader

Brand Mission

To make great-tasting plant-based products

Brand Positioning

Core Concept: Plant power

Central Tension: Animal vs. Plant

About Silk

Silk is an American brand of dairy-substitute products (including soy milk, soy yogurt, almond milk, almond yogurt, cashew milk, coconut milk, oat milk, and other dairy-alternative products) currently owned by Danone after it purchased WhiteWave Foods in 2016.

Frequently Asked Questions About Silk

What is Silk's tone of voice?

Silk uses a delicious, plant, power tone of voice. Their communication is powerful, typically using statement-style sentences in the present tense. Their tagline "Delicious Plant Power" exemplifies this voice.

What is Silk's brand message?

Silk's core message: Plant-based milk leader Their mission: To make great-tasting plant-based products

What is Silk's slogan?

Silk's slogan is "Delicious Plant Power". It carries their delicious, plant, power voice.

What is Silk's mission?

Silk's mission: To make great-tasting plant-based products

What makes Silk's brand voice unique?

Silk stands out through their delicious, plant, power communication style. Their central brand tension, "Animal vs. Plant", shapes how they communicate across the Consumer Goods sector.

What language style does Silk use?

Silk uses powerful language, with figurative messaging, in statement-style sentences, using the present tense.