Activision Blizzard Tone of Voice — Epic & Connecting

Tagline: "Connecting and engaging the world through epic entertainment"

Industry: Video Games

Sector: Gaming

How Activision Blizzard Communicates

Activision Blizzard ties itself to blockbuster games that connect millions of players. Its tagline frames the publisher around epic, engaging entertainment on a global scale — from Call of Duty to World of Warcraft — epic, connecting, ambitious. The voice is epic-gaming and confident, selling itself as a maker of the huge, communal gaming experiences that pull the whole world in.

Tone Words

Activision Blizzard's brand voice is defined by the following tone words: Epic, Connecting, Engaging.

Communication Style

Language Style: Epic-gaming
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Activision Blizzard Brand Story

Activision Blizzard is behind iconic franchises like Call of Duty, World of Warcraft, and Candy Crush.

Brand Message

Creating the world's most engaging entertainment experiences

Brand Mission

To connect and engage the world through epic entertainment

Brand Positioning

Core Concept: Epic Connection

Central Tension: Casual vs. Hardcore

About Activision Blizzard

Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes three operating units: Activision, Blizzard Entertainment and King. Founded in July 2008 through the merger of Activision, Inc. and Vivendi Games, the company owns and operates additional subsidiary studios, as part of Activision, including Infinity Ward, Treyarch, and Sledgehammer Games. Among major intellectual properties produced by Activision Blizzard are Call of Duty, Crash Bandicoot, Guitar Hero, Skylanders, Spyro, Tony Hawk's, Diablo, Hearthstone, Heroes of the Storm, Overwatch, StarCraft, World of Warcraft, and Candy Crush Saga. Under Blizzard Entertainment, it invested in esports initiatives around several of its games, most notably Overwatch and Call of Duty. Activision Blizzard's titles have broken a number of release records. As of March 2018, it was the largest game company in the Americas and Europe in terms of revenue and market capitalization. The company has also been involved in multiple notable controversies, including allegations of infringed patents and unpaid royalties. In late July 2021, it was sued by the California Department...

Frequently Asked Questions About Activision Blizzard

What is Activision Blizzard's tone of voice?

Activision Blizzard uses a epic, connecting, engaging tone of voice. Their communication is epic-gaming, typically using statement-style sentences in the present tense. Their tagline "Connecting and engaging the world through epic entertainment" exemplifies this voice.

How does Activision Blizzard communicate with customers?

Activision Blizzard is behind iconic franchises like Call of Duty, World of Warcraft, and Candy Crush.

What is Activision Blizzard's brand message?

Activision Blizzard's core message: Creating the world's most engaging entertainment experiences Their mission: To connect and engage the world through epic entertainment

What is Activision Blizzard's slogan?

Activision Blizzard's slogan is "Connecting and engaging the world through epic entertainment". It carries their epic, connecting, engaging voice.

What is Activision Blizzard's mission?

Activision Blizzard's mission: To connect and engage the world through epic entertainment

What makes Activision Blizzard's brand voice unique?

Activision Blizzard stands out through their epic, connecting, engaging communication style. Their central brand tension, "Casual vs. Hardcore", shapes how they communicate across the Gaming sector.

What language style does Activision Blizzard use?

Activision Blizzard uses epic-gaming language, with imaginative messaging, in statement-style sentences, using the present tense.