King Tone of Voice — Playful & Casual
Tagline: "Making the world playful"
Industry: Mobile Games
Sector: Gaming
How King Communicates
King communicates with a playful, casual and sweet voice using fun language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Making the world playful", captures this voice. The central tension in King's communication is casual vs. core, which shapes every message they craft. Their mission is to make the world playful.
Tone Words
King's brand voice is defined by the following tone words: Playful, Casual, Sweet.
Communication Style
- Language Style: Fun
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
King Brand Story
King is the creator of Candy Crush Saga, one of the most downloaded games ever.
Brand Message
Casual games that bring joy to millions daily
Brand Mission
To make the world playful
Brand Positioning
Core Concept: Playful World
Central Tension: Casual vs. Core
Frequently Asked Questions About King
What is King's tone of voice?
King uses a playful, casual, sweet tone of voice. Their communication is fun, typically using statement-style sentences in the present tense. Their tagline "Making the world playful" exemplifies this voice.
How does King communicate with customers?
King is the creator of Candy Crush Saga, one of the most downloaded games ever.
What is King's brand message?
King's core message is about Casual games that bring joy to millions daily. Their concept "Playful World" drives their mission: To make the world playful.
What makes King's brand voice unique?
King stands out through their playful, casual, sweet communication style. Their central brand tension — "Casual vs. Core" — shapes every message they craft in the Gaming sector.
What language style does King use?
King uses fun language with figurative messaging. Their sentences are typically statement in structure, using the present tense.