Zynga Tone of Voice — Social & Connecting

Tagline: "Connecting the world through games"

Industry: Mobile Games

Sector: Gaming

How Zynga Communicates

Zynga communicates with a social, connecting and mobile voice using social language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Connecting the world through games", captures this voice. The central tension in Zynga's communication is social vs. solitary, which shapes every message they craft. Their mission is to connect the world through games.

Tone Words

Zynga's brand voice is defined by the following tone words: Social, Connecting, Mobile.

Communication Style

  • Language Style: Social
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Zynga Brand Story

Zynga pioneered social gaming with FarmVille and Words With Friends.

Brand Message

Bringing friends together through mobile gaming

Brand Mission

To connect the world through games

Brand Positioning

Core Concept: Game Connection

Central Tension: Social vs. Solitary

Frequently Asked Questions About Zynga

What is Zynga's tone of voice?

Zynga uses a social, connecting, mobile tone of voice. Their communication is social, typically using statement-style sentences in the present tense. Their tagline "Connecting the world through games" exemplifies this voice.

How does Zynga communicate with customers?

Zynga pioneered social gaming with FarmVille and Words With Friends.

What is Zynga's brand message?

Zynga's core message is about Bringing friends together through mobile gaming. Their concept "Game Connection" drives their mission: To connect the world through games.

What makes Zynga's brand voice unique?

Zynga stands out through their social, connecting, mobile communication style. Their central brand tension — "Social vs. Solitary" — shapes every message they craft in the Gaming sector.

What language style does Zynga use?

Zynga uses social language with figurative messaging. Their sentences are typically statement in structure, using the present tense.