Zynga Tone of Voice — Social & Connecting

Tagline: "Connecting the world through games"

Industry: Mobile Games

Sector: Gaming

How Zynga Communicates

Zynga ties mobile games to bringing friends and players together. "Connecting the world through games" frames the studio around social, casual gaming that links people — social, connecting, mobile. The voice is social-gaming and upbeat, selling games designed less around solo play and more around the fun of playing with, and staying connected to, other people.

Tone Words

Zynga's brand voice is defined by the following tone words: Social, Connecting, Mobile.

Communication Style

Language Style: Social-gaming
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Zynga Brand Story

Zynga pioneered social gaming with FarmVille and Words With Friends.

Brand Message

Bringing friends together through mobile gaming

Brand Mission

To connect the world through games

Brand Positioning

Core Concept: Game Connection

Central Tension: Social vs. Solitary

About Zynga

Zynga Inc. () is an American video game developer and publisher known for its social video game services. It was founded in April 2007, and it is owned by Take-Two Interactive since 2022, with headquarters in San Mateo, California. The company primarily focuses on mobile and social networking platforms. Zynga states its mission as "connecting the world through games". Zynga launched FarmVille on Facebook in June 2009, reaching ten million daily active users (DAU) within six weeks. As of August 2017, Zynga had thirty million monthly active users (MAU). In 2017, its most successful games were Zynga Poker and Words with Friends 2, with about 57 million games being played at any given moment; and CSR Racing 2, the most popular racing game on mobile devices. Zynga began trading on NASDAQ on December 16, 2011, under the ticker ZNGA. Take-Two Interactive announced in January 2022 its intent to buy Zynga for $12.7 billion. The deal was completed in May 2022. According to Take-Two Interactive, about 10% of the world's population plays Zynga's games every month.

Frequently Asked Questions About Zynga

What is Zynga's tone of voice?

Zynga uses a social, connecting, mobile tone of voice. Their communication is social-gaming, typically using statement-style sentences in the present tense. Their tagline "Connecting the world through games" exemplifies this voice.

What is Zynga's brand message?

Zynga's core message: Bringing friends together through mobile gaming Their mission: To connect the world through games

What is Zynga's slogan?

Zynga's slogan is "Connecting the world through games". It carries their social, connecting, mobile voice.

What is Zynga's mission?

Zynga's mission: To connect the world through games

What makes Zynga's brand voice unique?

Zynga stands out through their social, connecting, mobile communication style. Their central brand tension, "Social vs. Solitary", shapes how they communicate across the Gaming sector.

What language style does Zynga use?

Zynga uses social-gaming language, with imaginative messaging, in statement-style sentences, using the present tense.