Rovio Tone of Voice — Playful & Character-Driven

Tagline: "Entertainment with character"

Industry: Mobile Games

Sector: Gaming

How Rovio Communicates

Rovio communicates with a playful, character-driven and finnish voice using playful language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Entertainment with character", captures this voice. The central tension in Rovio's communication is games vs. media, which shapes every message they craft. Their mission is to bring joy through entertainment.

Tone Words

Rovio's brand voice is defined by the following tone words: Playful, Character-Driven, Finnish.

Communication Style

  • Language Style: Playful
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Rovio Brand Story

Rovio created Angry Birds, which became a global entertainment phenomenon.

Brand Message

Creating games and entertainment with beloved characters

Brand Mission

To bring joy through entertainment

Brand Positioning

Core Concept: Character Entertainment

Central Tension: Games vs. Media

Frequently Asked Questions About Rovio

What is Rovio's tone of voice?

Rovio uses a playful, character-driven, finnish tone of voice. Their communication is playful, typically using statement-style sentences in the present tense. Their tagline "Entertainment with character" exemplifies this voice.

How does Rovio communicate with customers?

Rovio created Angry Birds, which became a global entertainment phenomenon.

What is Rovio's brand message?

Rovio's core message is about Creating games and entertainment with beloved characters. Their concept "Character Entertainment" drives their mission: To bring joy through entertainment.

What makes Rovio's brand voice unique?

Rovio stands out through their playful, character-driven, finnish communication style. Their central brand tension — "Games vs. Media" — shapes every message they craft in the Gaming sector.

What language style does Rovio use?

Rovio uses playful language with figurative messaging. Their sentences are typically statement in structure, using the present tense.