Rovio Tone of Voice — Playful & Character-Driven

Tagline: "Entertainment with character"

Industry: Mobile Games

Sector: Gaming

How Rovio Communicates

Rovio, the studio behind Angry Birds, ties its games to memorable characters. "Entertainment with character" plays on the double meaning, framing the brand around charming, personality-filled games and franchises — playful, character-driven, Finnish. The voice is character-led and cheerful, selling games whose real magic is the loveable, recognisable characters at their heart.

Tone Words

Rovio's brand voice is defined by the following tone words: Playful, Character-Driven, Finnish.

Communication Style

Language Style: Character-led
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Rovio Brand Story

Rovio created Angry Birds, which became a global entertainment phenomenon.

Brand Message

Creating games and entertainment with beloved characters

Brand Mission

To bring joy through entertainment

Brand Positioning

Core Concept: Character Entertainment

Central Tension: Games vs. Media

About Rovio

Rovio Entertainment Oy (formerly Relude Oy and Rovio Mobile Oy) is a Finnish video game developer based in Espoo. Founded in 2003 by Helsinki University of Technology students Niklas Hed, Jarno Väkeväinen and Kim Dikert, the company is best known for the Angry Birds franchise. The company currently operates studios in Barcelona, Toronto, Espoo, Stockholm, and Copenhagen, with former offices in Montreal. The company's success has helped to establish Finland as a leading player in the mobile game industry and has helped to create a thriving ecosystem for game development in the country. In August 2023, Sega purchased Rovio for US$776 million and it was made a subsidiary of the Sega Europe division.

Frequently Asked Questions About Rovio

What is Rovio's tone of voice?

Rovio uses a playful, character-driven, finnish tone of voice. Their communication is character-led, typically using statement-style sentences in the present tense. Their tagline "Entertainment with character" exemplifies this voice.

What is Rovio's brand message?

Rovio's core message: Creating games and entertainment with beloved characters Their mission: To bring joy through entertainment

What is Rovio's slogan?

Rovio's slogan is "Entertainment with character". It carries their playful, character-driven, finnish voice.

What is Rovio's mission?

Rovio's mission: To bring joy through entertainment

What makes Rovio's brand voice unique?

Rovio stands out through their playful, character-driven, finnish communication style. Their central brand tension, "Games vs. Media", shapes how they communicate across the Gaming sector.

What language style does Rovio use?

Rovio uses character-led language, with imaginative messaging, in statement-style sentences, using the present tense.