Epic Games Tone of Voice — Epic & Metaverse

Tagline: "Building the Metaverse"

Industry: Video Games

Sector: Gaming

How Epic Games Communicates

Epic Games communicates with a epic, metaverse and creator voice using epic bold language. Their sentences are primarily descriptives in the present tense. Their messaging is figurative. Their tagline, "Building the Metaverse", captures this voice. The central tension in Epic Games's communication is closed vs. open, which shapes every message they craft. Their mission is to build games and technology to inspire and enable creators.

Tone Words

Epic Games's brand voice is defined by the following tone words: Epic, Metaverse, Creator.

Communication Style

  • Language Style: Epic Bold
  • Sentence Type: Descriptive
  • Tense: Present
  • Expression: Figurative

Epic Games Brand Story

Epic Games created Fortnite, the cultural phenomenon that redefined gaming. Beyond games, Epic builds Unreal Engine powering countless titles and leads the charge toward an open metaverse. The Epic Games Store challenges Steam while supporting creators with better revenue shares.

Brand Message

Creating tools and games for the metaverse

Brand Mission

Build games and technology to inspire and enable creators

Brand Positioning

Core Concept: Metaverse Building

Central Tension: Closed vs. Open

Frequently Asked Questions About Epic Games

What is Epic Games's tone of voice?

Epic Games uses a epic, metaverse, creator tone of voice. Their communication is epic bold, typically using descriptive-style sentences in the present tense. Their tagline "Building the Metaverse" exemplifies this voice.

How does Epic Games communicate with customers?

Epic Games created Fortnite, the cultural phenomenon that redefined gaming. Beyond games, Epic builds Unreal Engine powering countless titles and leads the charge toward an open metaverse. The Epic Games Store challenges Steam while supporting creators with better revenue shares.

What is Epic Games's brand message?

Epic Games's core message: Creating tools and games for the metaverse Their mission: Build games and technology to inspire and enable creators

What is Epic Games's slogan?

Epic Games's slogan is "Building the Metaverse". It carries their epic, metaverse, creator voice.

What is Epic Games's mission?

Epic Games's mission: Build games and technology to inspire and enable creators

What makes Epic Games's brand voice unique?

Epic Games stands out through their epic, metaverse, creator communication style. Their central brand tension, "Closed vs. Open", shapes how they communicate across the Gaming sector.

What language style does Epic Games use?

Epic Games uses epic bold language, with figurative messaging, in descriptive-style sentences, using the present tense.

More Gaming brand voices

Compare Epic Games