Team17 Tone of Voice — Independent & Playful
Tagline: "Indie games players love for a lifetime."
Industry: Game Studio
Sector: Gaming
How Team17 Communicates
Team17 writes independent and passionate. It’s “pioneering indie games that players around the world love for a lifetime,” “a games label by independent developers for independent developers,” home to “90+ premium, indie games including the original” Worms. The voice is indie-games-label and heritage-proud, selling and publishing beloved indie games to players.
Tone Words
Team17's brand voice is defined by the following tone words: Independent, Playful, Passionate, Heritage.
Communication Style
- Language Style: Indie-games-label
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
Team17 Brand Story
Team17 writes independent and passionate. It’s “pioneering indie games that players around the world love for a lifetime,” “a games label by independent developers for independent developers,” home to “90+ premium, indie games including the original” Worms. The voice is indie-games-label and heritage-proud, selling and publishing beloved indie games to players.
Brand Message
A games label by and for independent developers, home to 90+ premium indie games.
Brand Positioning
Core Concept: Indie-games-label
Frequently Asked Questions About Team17
What is Team17's tone of voice?
Team17 uses a independent, playful, passionate tone of voice. Their communication is indie-games-label, typically using statement-style sentences in the present tense. Their tagline "Indie games players love for a lifetime." exemplifies this voice.
How does Team17 communicate with customers?
Team17 writes independent and passionate. It’s “pioneering indie games that players around the world love for a lifetime,” “a games label by independent developers for independent developers,” home to “90+ premium, indie games including the original” Worms. The voice is indie-games-label and heritage-proud, selling and publishing beloved indie games to players.
What is Team17's brand message?
Team17's core message: A games label by and for independent developers, home to 90+ premium indie games.
What is Team17's slogan?
Team17's slogan is "Indie games players love for a lifetime.". It carries their independent, playful, passionate voice.
What language style does Team17 use?
Team17 uses indie-games-label language, with straightforward messaging, in statement-style sentences, using the present tense.
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