Electronic Arts Tone of Voice — Inspiring & Playful

Tagline: "We exist to inspire the world to play"

Industry: Video Games

Sector: Gaming

How Electronic Arts Communicates

Electronic Arts ties its games to a simple, universal purpose: play. "We exist to inspire the world to play" frames the publisher around fun, creativity, and bringing games to everyone — inspiring, playful, global. The voice is play-inspiring and upbeat, selling itself as a company whose whole reason for being is to get more people, everywhere, enjoying games.

Tone Words

Electronic Arts's brand voice is defined by the following tone words: Inspiring, Playful, Global.

Communication Style

Language Style: Play-inspiring
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Electronic Arts Brand Story

EA is a global leader in digital gaming with franchises like FIFA, Madden, and The Sims.

Brand Message

Creating groundbreaking games that inspire play

Brand Mission

To inspire the world to play

Brand Positioning

Core Concept: Play Inspiration

Central Tension: Innovation vs. Annual Franchises

About Electronic Arts

Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists". EA published numerous games and some productivity software for personal computers, all of which were developed by external individuals or groups until 1987's Skate or Die! The company shifted toward internal game studios, often through acquisitions, such as Distinctive Software becoming EA Canada in 1991. Into the 21st century, EA develops and publishes games of established franchises, including Army of Two, Battlefield, Command & Conquer, Dragon Age, Dead Space, Mass Effect, Medal of Honor, Need for Speed, Plants vs. Zombies, The Sims, Skate, SSX, and Star Wars, as well as the EA Sports titles College Football, Dirt Rally, FC–FIFA, Madden NFL, NASCAR, NBA Live, NHL, PGA, UFC, and WRC. Since 2022, their desktop titles appear on the self-developed EA App, an online gaming digital distribution platform for PCs and a direct competitor to Valve's Steam and Epic Games' Store...

Frequently Asked Questions About Electronic Arts

What is Electronic Arts's tone of voice?

Electronic Arts uses a inspiring, playful, global tone of voice. Their communication is play-inspiring, typically using statement-style sentences in the present tense. Their tagline "We exist to inspire the world to play" exemplifies this voice.

How does Electronic Arts communicate with customers?

EA is a global leader in digital gaming with franchises like FIFA, Madden, and The Sims.

What is Electronic Arts's brand message?

Electronic Arts's core message: Creating groundbreaking games that inspire play Their mission: To inspire the world to play

What is Electronic Arts's slogan?

Electronic Arts's slogan is "We exist to inspire the world to play". It carries their inspiring, playful, global voice.

What is Electronic Arts's mission?

Electronic Arts's mission: To inspire the world to play

What makes Electronic Arts's brand voice unique?

Electronic Arts stands out through their inspiring, playful, global communication style. Their central brand tension, "Innovation vs. Annual Franchises", shapes how they communicate across the Gaming sector.

What language style does Electronic Arts use?

Electronic Arts uses play-inspiring language, with imaginative messaging, in statement-style sentences, using the present tense.