Electronic Arts Tone of Voice — Inspiring & Playful

Tagline: "We exist to inspire the world to play"

Industry: Video Games

Sector: Gaming

How Electronic Arts Communicates

Electronic Arts communicates with a inspiring, playful and global voice using inspiring language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We exist to inspire the world to play", captures this voice. The central tension in Electronic Arts's communication is innovation vs. annual franchises, which shapes every message they craft. Their mission is to inspire the world to play.

Tone Words

Electronic Arts's brand voice is defined by the following tone words: Inspiring, Playful, Global.

Communication Style

  • Language Style: Inspiring
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Electronic Arts Brand Story

EA is a global leader in digital gaming with franchises like FIFA, Madden, and The Sims.

Brand Message

Creating groundbreaking games that inspire play

Brand Mission

To inspire the world to play

Brand Positioning

Core Concept: Play Inspiration

Central Tension: Innovation vs. Annual Franchises

Frequently Asked Questions About Electronic Arts

What is Electronic Arts's tone of voice?

Electronic Arts uses a inspiring, playful, global tone of voice. Their communication is inspiring, typically using statement-style sentences in the present tense. Their tagline "We exist to inspire the world to play" exemplifies this voice.

How does Electronic Arts communicate with customers?

EA is a global leader in digital gaming with franchises like FIFA, Madden, and The Sims.

What is Electronic Arts's brand message?

Electronic Arts's core message is about Creating groundbreaking games that inspire play. Their concept "Play Inspiration" drives their mission: To inspire the world to play.

What makes Electronic Arts's brand voice unique?

Electronic Arts stands out through their inspiring, playful, global communication style. Their central brand tension — "Innovation vs. Annual Franchises" — shapes every message they craft in the Gaming sector.

What language style does Electronic Arts use?

Electronic Arts uses inspiring language with figurative messaging. Their sentences are typically statement in structure, using the present tense.