Ubisoft Tone of Voice — Creative & Global

Tagline: "The first AAA publisher to have its own game engine"

Industry: Video Games

Sector: Gaming

How Ubisoft Communicates

Ubisoft communicates with a creative, global and innovative voice using creative language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "The first AAA publisher to have its own game engine", captures this voice. The central tension in Ubisoft's communication is creativity vs. scale, which shapes every message they craft. Their mission is to enrich players' lives with original and memorable gaming experiences.

Tone Words

Ubisoft's brand voice is defined by the following tone words: Creative, Global, Innovative.

Communication Style

  • Language Style: Creative
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

Ubisoft Brand Story

Ubisoft is a French video game publisher behind Assassin's Creed, Far Cry, and Rainbow Six.

Brand Message

Creating worlds that inspire connection

Brand Mission

To enrich players' lives with original and memorable gaming experiences

Brand Positioning

Core Concept: Gaming Innovation

Central Tension: Creativity vs. Scale

Frequently Asked Questions About Ubisoft

What is Ubisoft's tone of voice?

Ubisoft uses a creative, global, innovative tone of voice. Their communication is creative, typically using statement-style sentences in the present tense. Their tagline "The first AAA publisher to have its own game engine" exemplifies this voice.

How does Ubisoft communicate with customers?

Ubisoft is a French video game publisher behind Assassin's Creed, Far Cry, and Rainbow Six.

What is Ubisoft's brand message?

Ubisoft's core message is about Creating worlds that inspire connection. Their concept "Gaming Innovation" drives their mission: To enrich players' lives with original and memorable gaming experiences.

What makes Ubisoft's brand voice unique?

Ubisoft stands out through their creative, global, innovative communication style. Their central brand tension — "Creativity vs. Scale" — shapes every message they craft in the Gaming sector.

What language style does Ubisoft use?

Ubisoft uses creative language with literal messaging. Their sentences are typically statement in structure, using the present tense.