Ubisoft Tone of Voice — Creative & Global

Tagline: "The first AAA publisher to have its own game engine"

Industry: Video Games

Sector: Gaming

How Ubisoft Communicates

Ubisoft communicates with a creative, global and innovative voice using creative language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "The first AAA publisher to have its own game engine", captures this voice. The central tension in Ubisoft's communication is creativity vs. scale, which shapes every message they craft. Their mission is to enrich players' lives with original and memorable gaming experiences.

Tone Words

Ubisoft's brand voice is defined by the following tone words: Creative, Global, Innovative.

Communication Style

Language Style: Creative
Sentence Type: Statement
Tense: Present
Expression: Literal

Ubisoft Brand Story

Ubisoft is a French video game publisher behind Assassin's Creed, Far Cry, and Rainbow Six.

Brand Message

Creating worlds that inspire connection

Brand Mission

To enrich players' lives with original and memorable gaming experiences

Brand Positioning

Core Concept: Gaming Innovation

Central Tension: Creativity vs. Scale

About Ubisoft

Ubisoft Entertainment SA (; French: [ybisɔft]; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include Anno, Assassin's Creed, Driver, Far Cry, Just Dance, Prince of Persia, Rabbids, Rayman, Tom Clancy's, and Watch Dogs. Ubisoft is led by chairman and CEO Yves Guillemot. The company first achieved commercial and critical success with their 1995 platform game Rayman. In 1996, the company began to expand to other parts of the world, opening studios in Shanghai, Montreal and Milan. In recent years, Ubisoft has struggled financially, reporting a strong decline in revenue in 2024 and laying off 700 employees in 2025.

Frequently Asked Questions About Ubisoft

What is Ubisoft's tone of voice?

Ubisoft uses a creative, global, innovative tone of voice. Their communication is creative, typically using statement-style sentences in the present tense. Their tagline "The first AAA publisher to have its own game engine" exemplifies this voice.

How does Ubisoft communicate with customers?

Ubisoft is a French video game publisher behind Assassin's Creed, Far Cry, and Rainbow Six.

What is Ubisoft's brand message?

Ubisoft's core message: Creating worlds that inspire connection Their mission: To enrich players' lives with original and memorable gaming experiences

What is Ubisoft's slogan?

Ubisoft's slogan is "The first AAA publisher to have its own game engine". It carries their creative, global, innovative voice.

What is Ubisoft's mission?

Ubisoft's mission: To enrich players' lives with original and memorable gaming experiences

What makes Ubisoft's brand voice unique?

Ubisoft stands out through their creative, global, innovative communication style. Their central brand tension, "Creativity vs. Scale", shapes how they communicate across the Gaming sector.

What language style does Ubisoft use?

Ubisoft uses creative language, with literal messaging, in statement-style sentences, using the present tense.