Supercell Tone of Voice — Team-Focused & Quality

Tagline: "The best teams make the best games"

Industry: Mobile Games

Sector: Gaming

How Supercell Communicates

Supercell ties its blockbuster mobile games to tiny, empowered teams. "The best teams make the best games" frames the Finnish studio around trusting small groups to make big hits — team-focused, quality, confident. The voice is small-team-craft and proud, selling the belief that a handful of great people beats a bloated one, again and again.

Tone Words

Supercell's brand voice is defined by the following tone words: Team-Focused, Quality, Finnish.

Communication Style

Language Style: Small-team-craft
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Supercell Brand Story

Supercell is the Finnish studio behind Clash of Clans, Clash Royale, and Brawl Stars.

Brand Message

Small teams creating games for billions

Brand Mission

To create games that people play for years

Brand Positioning

Core Concept: Team Excellence

Central Tension: Small Team vs. Big Impact

About Supercell

Supercell Oy is a Finnish mobile game development company based in Helsinki. Founded on 14 May 2010, the company's debut game was the browser game Gunshine.net, and after its release in 2011, Supercell started developing games for mobile devices. Since then, the company has fully released seven mobile games: Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters and mo.co, which are freemium games and have been very successful for the company, with the first two generating revenue of €2 million per day in 2013. Following its rapid growth, Supercell opened additional offices in Shanghai, San Francisco, and Seoul. In 2016, the company was bought out by Chinese conglomerate Tencent holdings, taking an 81.4% stake in the company valued at €8.4 billion.

Frequently Asked Questions About Supercell

What is Supercell's tone of voice?

Supercell uses a team-focused, quality, finnish tone of voice. Their communication is small-team-craft, typically using statement-style sentences in the present tense. Their tagline "The best teams make the best games" exemplifies this voice.

How does Supercell communicate with customers?

Supercell is the Finnish studio behind Clash of Clans, Clash Royale, and Brawl Stars.

What is Supercell's brand message?

Supercell's core message: Small teams creating games for billions Their mission: To create games that people play for years

What is Supercell's slogan?

Supercell's slogan is "The best teams make the best games". It carries their team-focused, quality, finnish voice.

What is Supercell's mission?

Supercell's mission: To create games that people play for years

What makes Supercell's brand voice unique?

Supercell stands out through their team-focused, quality, finnish communication style. Their central brand tension, "Small Team vs. Big Impact", shapes how they communicate across the Gaming sector.

What language style does Supercell use?

Supercell uses small-team-craft language, with straightforward messaging, in statement-style sentences, using the present tense.