Konami Tone of Voice — Fun & Innovative

Tagline: "Born from fun"

Industry: Video Games

Sector: Gaming

How Konami Communicates

Konami ties its games and entertainment to fun at their core. "Born from fun" frames the Japanese company around a heritage of playful, innovative titles across many genres — fun, innovative, classic. The voice is joy-rooted and warm, selling itself as a maker whose products, from video games to arcades, all spring from a simple foundation of enjoyment.

Tone Words

Konami's brand voice is defined by the following tone words: Fun, Innovative, Classic.

Communication Style

Language Style: Joy-rooted
Sentence Type: Statement
Tense: Past
Expression: Imaginative

Konami Brand Story

Konami created Metal Gear, Castlevania, and Pro Evolution Soccer franchises.

Brand Message

Entertainment experiences born from the spirit of fun

Brand Mission

To provide valuable entertainment for all people

Brand Positioning

Core Concept: Fun Origin

Central Tension: Gaming vs. Gambling

About Konami

Konami Group Corporation (Japanese: コナミグループ株式会社, Hepburn: Konami Gurūpu kabushiki-gaisha), commonly known as Konami, is a Japanese multinational entertainment company and video game developer and publisher headquartered in Chūō, Tokyo. The company also produces and distributes trading cards, anime, tokusatsu, pachinko machines, slot machines, and arcade cabinets. It has casinos around the world, and operates health and physical fitness clubs across Japan. The company originated in 1969 as a jukebox rental and repair business in Toyonaka, Osaka, Japan, by Kagemasa Kōzuki, who remains the company's chairman. On top of their flagship development subsidiary, Konami also owns Bemani, known for Dance Dance Revolution and Beatmania, as well as the assets of former game developer Hudson Soft, known for Bomberman, Adventure Island, Bonk, Bloody Roar, and Star Soldier. Konami is the twentieth-largest game company in the world by revenue. Konami also publishes the Yu-Gi-Oh! Trading Card Game, one of the best-selling TCGs in history. Konami's video game franchises include Metal Gear, Silent Hill, Power Pros, Castlevania, Contra, Frogger, Tokimeki Memorial, Gradius, Parodius, Yu-Gi-Oh!, Suikoden...

Frequently Asked Questions About Konami

What is Konami's tone of voice?

Konami uses a fun, innovative, classic tone of voice. Their communication is joy-rooted, typically using statement-style sentences in the past tense. Their tagline "Born from fun" exemplifies this voice.

What is Konami's brand message?

Konami's core message: Entertainment experiences born from the spirit of fun Their mission: To provide valuable entertainment for all people

What is Konami's slogan?

Konami's slogan is "Born from fun". It carries their fun, innovative, classic voice.

What is Konami's mission?

Konami's mission: To provide valuable entertainment for all people

What makes Konami's brand voice unique?

Konami stands out through their fun, innovative, classic communication style. Their central brand tension, "Gaming vs. Gambling", shapes how they communicate across the Gaming sector.

What language style does Konami use?

Konami uses joy-rooted language, with imaginative messaging, in statement-style sentences, using the past tense.