Konami Tone of Voice — Fun & Innovative

Tagline: "Born from fun"

Industry: Video Games

Sector: Gaming

How Konami Communicates

Konami communicates with a fun, innovative and classic voice using classic language. Their sentences are primarily statements in the past tense. Their messaging is figurative. Their tagline, "Born from fun", captures this voice. The central tension in Konami's communication is gaming vs. gambling, which shapes every message they craft. Their mission is to provide valuable entertainment for all people.

Tone Words

Konami's brand voice is defined by the following tone words: Fun, Innovative, Classic.

Communication Style

  • Language Style: Classic
  • Sentence Type: Statement
  • Tense: Past
  • Expression: Figurative

Konami Brand Story

Konami created Metal Gear, Castlevania, and Pro Evolution Soccer franchises.

Brand Message

Entertainment experiences born from the spirit of fun

Brand Mission

To provide valuable entertainment for all people

Brand Positioning

Core Concept: Fun Origin

Central Tension: Gaming vs. Gambling

Frequently Asked Questions About Konami

What is Konami's tone of voice?

Konami uses a fun, innovative, classic tone of voice. Their communication is classic, typically using statement-style sentences in the past tense. Their tagline "Born from fun" exemplifies this voice.

How does Konami communicate with customers?

Konami created Metal Gear, Castlevania, and Pro Evolution Soccer franchises.

What is Konami's brand message?

Konami's core message is about Entertainment experiences born from the spirit of fun. Their concept "Fun Origin" drives their mission: To provide valuable entertainment for all people.

What makes Konami's brand voice unique?

Konami stands out through their fun, innovative, classic communication style. Their central brand tension — "Gaming vs. Gambling" — shapes every message they craft in the Gaming sector.

What language style does Konami use?

Konami uses classic language with figurative messaging. Their sentences are typically statement in structure, using the past tense.