Square Enix Tone of Voice — Epic & Storytelling

Tagline: "Extraordinary Experiences"

Industry: Video Games

Sector: Gaming

How Square Enix Communicates

Square Enix ties its games to sweeping, emotional worlds. "Extraordinary Experiences" frames franchises like Final Fantasy around epic storytelling and grand adventure — epic, narrative, ambitious. The voice is grand-adventure and passionate, selling games as vast, unforgettable journeys rather than mere play.

Tone Words

Square Enix's brand voice is defined by the following tone words: Epic, Storytelling, Japanese.

Communication Style

Language Style: Grand-adventure
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Square Enix Brand Story

Square Enix created Final Fantasy, Dragon Quest, and Kingdom Hearts franchises.

Brand Message

Creating extraordinary entertainment experiences

Brand Mission

To spread happiness across the globe

Brand Positioning

Core Concept: Extraordinary Worlds

Central Tension: AAA vs. Mobile

About Square Enix

Square Enix Holdings Co., Ltd. is a Japanese multinational holding company, video game publisher and entertainment conglomerate. It releases role-playing game franchises, such as Final Fantasy, Dragon Quest, and Kingdom Hearts, among numerous others. Outside of video game publishing and development, it is also in the business of merchandise, arcade facilities, and manga publication under its Gangan Comics brand. The original Square Enix Co., Ltd. was formed in April 2003 from a merger between Square and Enix, with the latter as the surviving company. Each share of Square's common stock was exchanged for 0.85 shares of Enix's common stock. At the time, 80% of Square Enix staff were made up of former Square employees. As part of the merger, former Square president Yoichi Wada was appointed the president of the new corporation, while former Enix president Keiji Honda was named vice president. Yasuhiro Fukushima, the largest shareholder of the combined corporation and founder of Enix, became chairman. In October 2008, Square Enix conducted a company split between its corporate business and video game operations, reorganizing itself as the holding company Square Enix Holdings Co., Ltd.,...

Frequently Asked Questions About Square Enix

What is Square Enix's tone of voice?

Square Enix uses a epic, storytelling, japanese tone of voice. Their communication is grand-adventure, typically using statement-style sentences in the present tense. Their tagline "Extraordinary Experiences" exemplifies this voice.

What is Square Enix's brand message?

Square Enix's core message: Creating extraordinary entertainment experiences Their mission: To spread happiness across the globe

What is Square Enix's slogan?

Square Enix's slogan is "Extraordinary Experiences". It carries their epic, storytelling, japanese voice.

What is Square Enix's mission?

Square Enix's mission: To spread happiness across the globe

What makes Square Enix's brand voice unique?

Square Enix stands out through their epic, storytelling, japanese communication style. Their central brand tension, "AAA vs. Mobile", shapes how they communicate across the Gaming sector.

What language style does Square Enix use?

Square Enix uses grand-adventure language, with imaginative messaging, in statement-style sentences, using the present tense.