StubHub Tone of Voice — Global & Exciting

Tagline: "The World Is Watching"

Industry: Ticketing

Sector: Entertainment

How StubHub Communicates

StubHub ties live events to getting a ticket even when they are sold out. "The World Is Watching" frames the marketplace around connecting fans with tickets to the big games and shows everyone wants to see — global, exciting, connective. The voice is ticket-marketplace and energetic, selling access to the moments that matter, positioning StubHub around being the place to buy and sell tickets so you can still get in to the sold-out event the whole world is tuned into.

Tone Words

StubHub's brand voice is defined by the following tone words: Global, Exciting.

Communication Style

Language Style: Ticket-marketplace
Sentence Type: Statement
Tense: Present
Expression: Imaginative

StubHub Brand Story

StubHub created the trusted ticket resale marketplace. The platform gives fans access to sold-out events with buyer protection.

Brand Message

Access to sold-out events

Brand Mission

Connect fans with unforgettable experiences

Brand Positioning

Core Concept: Ticket Marketplace

Central Tension: Sold Out vs. Available

About StubHub

StubHub is an American ticket resale broker and a primary ticket outlet. It is a subsidiary of StubHub Holdings, which also owns Viagogo. StubHub was founded in 2000 by Eric Baker and Jeff Fluhr in San Francisco. It was sold to eBay in 2007 for US$310 million. Viagogo, led by Baker, repurchased StubHub in 2020 for approximately US$4 billion, forming Stubhub Holdings, which became a public company in 2025. StubHub has partnerships with professional sports leagues and companies including Major League Baseball and Anschutz Entertainment Group. It was the first company to purchase an advertisement patch on an NBA jersey. The company was a subject of investigations into ticket scalping by the United Kingdom's Competition and Markets Authority.

Frequently Asked Questions About StubHub

What is StubHub's tone of voice?

StubHub uses a global, exciting tone of voice. Their communication is ticket-marketplace, typically using statement-style sentences in the present tense. Their tagline "The World Is Watching" exemplifies this voice.

How does StubHub communicate with customers?

StubHub created the trusted ticket resale marketplace. The platform gives fans access to sold-out events with buyer protection.

What is StubHub's brand message?

StubHub's core message: Access to sold-out events Their mission: Connect fans with unforgettable experiences

What is StubHub's slogan?

StubHub's slogan is "The World Is Watching". It carries their global, exciting voice.

What is StubHub's mission?

StubHub's mission: Connect fans with unforgettable experiences

What makes StubHub's brand voice unique?

StubHub stands out through their global, exciting communication style. Their central brand tension, "Sold Out vs. Available", shapes how they communicate across the Entertainment sector.

What language style does StubHub use?

StubHub uses ticket-marketplace language, with imaginative messaging, in statement-style sentences, using the present tense.