Topgolf Tone of Voice — Everyone & Play

Tagline: "Everyone Can Play"

Industry: Entertainment

Sector: Entertainment

How Topgolf Communicates

Topgolf ties golf to inclusive entertainment. "Everyone Can Play" frames the venue around a fun, social spin on golf where skill barely matters — inclusive, playful, social. The voice is golf-for-everyone and welcoming, selling the idea that golf can be a party anyone can join, positioning Topgolf around its tech-enabled driving ranges, food, and drinks that turn a traditionally exclusive sport into a lively night out for friends, families, and total beginners alike.

Tone Words

Topgolf's brand voice is defined by the following tone words: Everyone, Play, Inclusive.

Communication Style

Language Style: Golf-for-everyone
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Topgolf Brand Story

Topgolf combines golf, games, food, and fun for everyone.

Brand Message

Golf entertainment complex

Brand Mission

To connect people in meaningful ways through the power of play

Brand Positioning

Core Concept: Inclusive play

Central Tension: Exclusive vs. Everyone

About Topgolf

Topgolf International, Inc. is an American, multinational sports-entertainment company headquartered in Dallas, Texas, (having purchased the original Topgolf UK). It is known for its eponymous, golf-based driving range game; which includes electronically tracked golf balls and automatically scored drives. The company has locations in the United States, United Kingdom, Australia, Germany, Mexico, Thailand, and the United Arab Emirates. Topgolf locations in Australia are run by a joint venture of Topgolf International (3.7%) and Village Roadshow Theme Parks. In Canada, a joint venture with Cineplex Entertainment was established to operate locations there, but was abandoned by Cineplex in 2020. Topgolf was founded in 2000 and remained independent until it was acquired by Callaway Golf in 2020, but the companies announced a planned split in 2024.

Frequently Asked Questions About Topgolf

What is Topgolf's tone of voice?

Topgolf uses a everyone, play, inclusive tone of voice. Their communication is golf-for-everyone, typically using statement-style sentences in the present tense. Their tagline "Everyone Can Play" exemplifies this voice.

What is Topgolf's brand message?

Topgolf's core message: Golf entertainment complex Their mission: To connect people in meaningful ways through the power of play

What is Topgolf's slogan?

Topgolf's slogan is "Everyone Can Play". It carries their everyone, play, inclusive voice.

What is Topgolf's mission?

Topgolf's mission: To connect people in meaningful ways through the power of play

What makes Topgolf's brand voice unique?

Topgolf stands out through their everyone, play, inclusive communication style. Their central brand tension, "Exclusive vs. Everyone", shapes how they communicate across the Entertainment sector.

What language style does Topgolf use?

Topgolf uses golf-for-everyone language, with straightforward messaging, in statement-style sentences, using the present tense.