DraftKings Tone of Voice — Life & More

Tagline: "Life Needs More Play"

Industry: Sports Betting

Sector: Entertainment

How DraftKings Communicates

DraftKings communicates with a life, more and play voice using playful language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Life Needs More Play", captures this voice. The central tension in DraftKings's communication is less vs. more play, which shapes every message they craft. Their mission is to be the best and most trusted sports entertainment platform.

Tone Words

DraftKings's brand voice is defined by the following tone words: Life, More, Play.

Communication Style

  • Language Style: Playful
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

DraftKings Brand Story

DraftKings is a leader in sports betting and fantasy sports.

Brand Message

Sports betting and gaming

Brand Mission

To be the best and most trusted sports entertainment platform

Brand Positioning

Core Concept: More play

Central Tension: Less vs. More Play

Frequently Asked Questions About DraftKings

What is DraftKings's tone of voice?

DraftKings uses a life, more, play tone of voice. Their communication is playful, typically using statement-style sentences in the present tense. Their tagline "Life Needs More Play" exemplifies this voice.

How does DraftKings communicate with customers?

DraftKings is a leader in sports betting and fantasy sports.

What is DraftKings's brand message?

DraftKings's core message is about Sports betting and gaming. Their concept "More play" drives their mission: To be the best and most trusted sports entertainment platform.

What makes DraftKings's brand voice unique?

DraftKings stands out through their life, more, play communication style. Their central brand tension — "Less vs. More Play" — shapes every message they craft in the Entertainment sector.

What language style does DraftKings use?

DraftKings uses playful language with figurative messaging. Their sentences are typically statement in structure, using the present tense.