DraftKings Tone of Voice — Life & More

Tagline: "Life Needs More Play"

Industry: Sports Betting

Sector: Entertainment

How DraftKings Communicates

DraftKings communicates with a life, more and play voice using playful language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Life Needs More Play", captures this voice. The central tension in DraftKings's communication is less vs. more play, which shapes every message they craft. Their mission is to be the best and most trusted sports entertainment platform.

Tone Words

DraftKings's brand voice is defined by the following tone words: Life, More, Play.

Communication Style

Language Style: Playful
Sentence Type: Statement
Tense: Present
Expression: Figurative

DraftKings Brand Story

DraftKings is a leader in sports betting and fantasy sports.

Brand Message

Sports betting and gaming

Brand Mission

To be the best and most trusted sports entertainment platform

Brand Positioning

Core Concept: More play

Central Tension: Less vs. More Play

About DraftKings

DraftKings Inc. is an American gambling company based in Boston, Massachusetts. It offers sportsbook and daily fantasy sports (DFS) services. The company was originally launched in 2012 as a DFS provider, competing principally with the New York–based FanDuel. In May 2018, amid the widening legalization of sports betting in the United States, DraftKings began to expand into online and retail sportsbooks to leverage its brand awareness and customer base. DraftKings became a publicly traded company through a reverse merger with SBTech, a Bulgarian technology company, and special-purpose acquisition company Diamond Eagle Acquisition Corp in April 2020.

Frequently Asked Questions About DraftKings

What is DraftKings's tone of voice?

DraftKings uses a life, more, play tone of voice. Their communication is playful, typically using statement-style sentences in the present tense. Their tagline "Life Needs More Play" exemplifies this voice.

What is DraftKings's brand message?

DraftKings's core message: Sports betting and gaming Their mission: To be the best and most trusted sports entertainment platform

What is DraftKings's slogan?

DraftKings's slogan is "Life Needs More Play". It carries their life, more, play voice.

What is DraftKings's mission?

DraftKings's mission: To be the best and most trusted sports entertainment platform

What makes DraftKings's brand voice unique?

DraftKings stands out through their life, more, play communication style. Their central brand tension, "Less vs. More Play", shapes how they communicate across the Entertainment sector.

What language style does DraftKings use?

DraftKings uses playful language, with figurative messaging, in statement-style sentences, using the present tense.