Six Flags Tone of Voice — More & Flags

Tagline: "More Flags More Fun"

Industry: Theme Parks

Sector: Entertainment

How Six Flags Communicates

Six Flags ties theme parks to big thrills. "More Flags, More Fun" frames the regional park chain around roller coasters and rides that pack in the excitement — thrilling, fun, energetic. The voice is thrill-ride-park and exuberant, selling the adrenaline of a day full of coasters and attractions, positioning Six Flags around being the go-to regional destination for thrill-seekers, where more of its parks means more chances for the kind of stomach-dropping fun families and teens crave.

Tone Words

Six Flags's brand voice is defined by the following tone words: More, Flags, Fun.

Communication Style

Language Style: Thrill-ride-park
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Six Flags Brand Story

Six Flags operates regional theme and water parks across North America.

Brand Message

Regional theme parks

Brand Mission

To create fun and memorable experiences for guests

Brand Positioning

Core Concept: More fun

Central Tension: Less vs. More Fun

About Six Flags

Six Flags Hurricane Harbor, simply known as Hurricane Harbor, is a brand of Caribbean-themed water parks owned by Six Flags. The water parks commonly include water slides, wave pools, lazy rivers, restaurants, and shops, but are not identical. There are 16 Hurricane Harbor water parks located in North America. Some of these water parks were built from the ground up while others were acquired and rebranded. The brand is associated with the former Six Flags company prior to its 2024 merger. It was launched in 1995 with the opening of a Hurricane Harbor water park adjacent to Six Flags Magic Mountain, now known as Hurricane Harbor Los Angeles. Only two Hurricane Harbor water parks have been closed: one at the former Six Flags Worlds of Adventure, and Hurricane Harbor Maryland at the former Six Flags America.

Frequently Asked Questions About Six Flags

What is Six Flags's tone of voice?

Six Flags uses a more, flags, fun tone of voice. Their communication is thrill-ride-park, typically using statement-style sentences in the present tense. Their tagline "More Flags More Fun" exemplifies this voice.

What is Six Flags's brand message?

Six Flags's core message: Regional theme parks Their mission: To create fun and memorable experiences for guests

What is Six Flags's slogan?

Six Flags's slogan is "More Flags More Fun". It carries their more, flags, fun voice.

What is Six Flags's mission?

Six Flags's mission: To create fun and memorable experiences for guests

What makes Six Flags's brand voice unique?

Six Flags stands out through their more, flags, fun communication style. Their central brand tension, "Less vs. More Fun", shapes how they communicate across the Entertainment sector.

What language style does Six Flags use?

Six Flags uses thrill-ride-park language, with imaginative messaging, in statement-style sentences, using the present tense.