Criterion Collection Tone of Voice — Curated & Cinephile

Tagline: "A Continuing Series of Important Classic and Contemporary Films"

Industry: Film

Sector: Entertainment

How Criterion Collection Communicates

The Criterion Collection ties film to careful curation and preservation. "A Continuing Series of Important Classic and Contemporary Films" frames the brand around lovingly-restored, definitive editions of significant movies — curated, cinephile, reverent. The voice is film-preservation-curator and scholarly, selling film as art worth preserving, positioning Criterion around its meticulously-restored releases packed with extras, treating cinema’s important classic and contemporary works as a canon to be safeguarded and celebrated.

Tone Words

Criterion Collection's brand voice is defined by the following tone words: Curated, Cinephile, Classic.

Communication Style

Language Style: Film-preservation-curator
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Criterion Collection Brand Story

Criterion Collection represents excellence in film. "A Continuing Series of Important Classic and Contemporary Films" captures the brand's curated, cinephile, classic approach to their craft.

Brand Message

A Continuing Series of Important Classic and Contemporary Films

Brand Mission

Deliver excellence in film

Brand Positioning

Core Concept: Curated Film

Central Tension: Ordinary vs. Exceptional

About Criterion Collection

The Criterion Collection, Inc. (or simply Criterion) is an American home entertainment distribution company that focuses on licensing, restoring, and distributing "important classic and contemporary films". A "sister company" of arthouse film distributor Janus Films, Criterion serves film and media scholars, cinephiles, and public and academic libraries. Criterion has helped to standardize certain aspects of home-video releases such as film restoration, the letterboxing format for widescreen films, and the inclusion of bonus features such as scholarly essays and documentary content about the films and filmmakers. Criterion most notably pioneered the use of commentary tracks. Criterion has produced and distributed more than 1,500 special editions of its films in VHS, Betamax, LaserDisc, DVD, Blu-ray, and Ultra HD Blu-ray formats and box sets. Many of these films and their special features are also available via The Criterion Channel, an online streaming service the company has operated since April of 2019. The Criterion Collection is considered one of the leading boutique Blu-Ray labels. In the United States, their releases are distributed by Alliance Entertainment (no relation to the...

Frequently Asked Questions About Criterion Collection

What is Criterion Collection's tone of voice?

Criterion Collection uses a curated, cinephile, classic tone of voice. Their communication is film-preservation-curator, typically using statement-style sentences in the present tense. Their tagline "A Continuing Series of Important Classic and Contemporary Films" exemplifies this voice.

How does Criterion Collection communicate with customers?

Criterion Collection represents excellence in film. "A Continuing Series of Important Classic and Contemporary Films" captures the brand's curated, cinephile, classic approach to their craft.

What is Criterion Collection's brand message?

Criterion Collection's core message: A Continuing Series of Important Classic and Contemporary Films Their mission: Deliver excellence in film

What is Criterion Collection's slogan?

Criterion Collection's slogan is "A Continuing Series of Important Classic and Contemporary Films". It carries their curated, cinephile, classic voice.

What is Criterion Collection's mission?

Criterion Collection's mission: Deliver excellence in film

What makes Criterion Collection's brand voice unique?

Criterion Collection stands out through their curated, cinephile, classic communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Entertainment sector.

What language style does Criterion Collection use?

Criterion Collection uses film-preservation-curator language, with imaginative messaging, in statement-style sentences, using the present tense.