SoundCloud Tone of Voice — Underground & Creative

Tagline: "Hear the World's Sounds"

Industry: Music

Sector: Entertainment

How SoundCloud Communicates

SoundCloud ties music to a creator-driven, underground community. "Hear the World’s Sounds" frames the platform around a place where anyone can upload and share their audio, from bedroom artists to podcasts — underground, creative, community-driven. The voice is creator-audio-platform and open, selling discovery of the new and unheard, positioning SoundCloud around being the home of emerging and independent artists, where fresh sounds break before anywhere else and creators reach listeners directly.

Tone Words

SoundCloud's brand voice is defined by the following tone words: Underground, Creative, Community.

Communication Style

Language Style: Creator-audio-platform
Sentence Type: Statement
Tense: Present
Expression: Imaginative

SoundCloud Brand Story

SoundCloud represents excellence in music. "Hear the World's Sounds" captures the brand's underground, creative, community approach to their craft.

Brand Message

Hear the World's Sounds

Brand Mission

Deliver excellence in music

Brand Positioning

Core Concept: Underground Music

Central Tension: Ordinary vs. Exceptional

About SoundCloud

SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service allows its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming services in the world and is available in 190 countries and territories. The service has upwards of 76 million active monthly users and over 200 million audio tracks as of November 2021. SoundCloud offers both free and paid memberships on the platform, available for mobile, desktop and Xbox devices. SoundCloud has evolved from a traditional online streaming platform to an entertainment company.

Frequently Asked Questions About SoundCloud

What is SoundCloud's tone of voice?

SoundCloud uses a underground, creative, community tone of voice. Their communication is creator-audio-platform, typically using statement-style sentences in the present tense. Their tagline "Hear the World's Sounds" exemplifies this voice.

How does SoundCloud communicate with customers?

SoundCloud represents excellence in music. "Hear the World's Sounds" captures the brand's underground, creative, community approach to their craft.

What is SoundCloud's brand message?

SoundCloud's core message: Hear the World's Sounds Their mission: Deliver excellence in music

What is SoundCloud's slogan?

SoundCloud's slogan is "Hear the World's Sounds". It carries their underground, creative, community voice.

What is SoundCloud's mission?

SoundCloud's mission: Deliver excellence in music

What makes SoundCloud's brand voice unique?

SoundCloud stands out through their underground, creative, community communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Entertainment sector.

What language style does SoundCloud use?

SoundCloud uses creator-audio-platform language, with imaginative messaging, in statement-style sentences, using the present tense.