Funimation Tone of Voice — Commanding & Specific

Tagline: "You Should Be Watching"

Industry: Entertainment / Anime

Sector: Entertainment

How Funimation Communicates

Funimation talks like an anime superfan telling you what you are missing. "You Should Be Watching" ties its catalogue to the conviction that anime is essential viewing — enthusiastic, specific, confident. The voice is anime-evangelist and eager, selling shows with the insistence of someone who genuinely cannot believe you have not seen them yet.

Tone Words

Funimation's brand voice is defined by the following tone words: Commanding, Specific.

Communication Style

Language Style: Anime-evangelist
Sentence Type: Command
Tense: Present
Expression: Straightforward

Funimation Brand Story

"You Should Be Watching" commands attention, pushing viewers to prioritize their anime consumption. This tone is specific and assertive, reflecting a sense of urgency. The core tension of passive versus intentional engagement amplifies the message, urging audiences to shift from casual viewing to active involvement. The imperative language style reinforces this intent, making the brand's mission clear: anime is not just entertainment; it's essential.

Brand Message

Highlight anime as essential media

Brand Mission

Deliver focused anime experiences

Brand Positioning

Core Concept: Priority Viewing

Central Tension: Passive vs. Intentional

About Funimation

Funimation was an American subscription video on-demand over-the-top streaming service. Launched in 2016, the service was one of the leading distributors of anime and other foreign entertainment properties in North America. It streamed popular series, such as Dragon Ball, One Piece, Demon Slayer: Kimetsu no Yaiba, YuYu Hakusho, My Hero Academia, Attack on Titan, Fairy Tail, Black Clover, Fruits Basket, Assassination Classroom and Tokyo Ghoul among many others. The service and its parent company were acquired by Sony, who ran the service through Sony Pictures Entertainment from 2017 to 2019 and then through SPE and Sony Music Entertainment Japan's Aniplex from 2019 to its closure in 2024. In 2021, Sony acquired Crunchyroll. In March 2022, Funimation Global Group, the service's parent company, was rebranded as Crunchyroll, LLC and a large majority of its catalog was moved to Crunchyroll; despite this, the Funimation streaming service remained active and continued to distribute titles that were originally licensed by the Funimation company before the merger until it was shut down in April 2024.

Frequently Asked Questions About Funimation

What is Funimation's tone of voice?

Funimation uses a commanding, specific tone of voice. Their communication is anime-evangelist, typically using command-style sentences in the present tense. Their tagline "You Should Be Watching" exemplifies this voice.

How does Funimation communicate with customers?

What is Funimation's brand message?

Funimation's core message: Highlight anime as essential media Their mission: Deliver focused anime experiences

What is Funimation's slogan?

Funimation's slogan is "You Should Be Watching". It carries their commanding, specific voice.

What is Funimation's mission?

Funimation's mission: Deliver focused anime experiences

What makes Funimation's brand voice unique?

Funimation stands out through their commanding, specific communication style. Their central brand tension, "Passive vs. Intentional", shapes how they communicate across the Entertainment sector.

What language style does Funimation use?

Funimation uses anime-evangelist language, with straightforward messaging, in command-style sentences, using the present tense.