Discovery+ Tone of Voice — Curious & Entertaining
Tagline: "Stream What You Love"
Industry: Streaming
Sector: Entertainment
How Discovery+ Communicates
Discovery+ pitches a home for real-life, factual entertainment. "Stream What You Love" ties endless documentary, food, and lifestyle shows to comfort viewing and curiosity — curious, entertaining, warm. The voice is binge-worthy and easy, selling the pleasure of always having something familiar and fascinating to watch.
Tone Words
Discovery+'s brand voice is defined by the following tone words: Curious, Entertaining.
Communication Style
- Language Style: Binge-worthy
- Sentence Type: Command
- Tense: Present
- Expression: Straightforward
Discovery+ Brand Story
Discovery+ brings together the best of Discovery, HGTV, Food Network, TLC, and more. The platform celebrates real-life storytelling and unscripted entertainment that feeds curiosity.
Brand Message
Endless real-life entertainment and discovery
Brand Mission
Satisfy curiosity with the best real-life entertainment
Brand Positioning
Core Concept: Real-Life Entertainment
Central Tension: Scripted vs. Reality
Frequently Asked Questions About Discovery+
What is Discovery+'s tone of voice?
Discovery+ uses a curious, entertaining tone of voice. Their communication is binge-worthy, typically using command-style sentences in the present tense. Their tagline "Stream What You Love" exemplifies this voice.
How does Discovery+ communicate with customers?
Discovery+ brings together the best of Discovery, HGTV, Food Network, TLC, and more. The platform celebrates real-life storytelling and unscripted entertainment that feeds curiosity.
What is Discovery+'s brand message?
Discovery+'s core message: Endless real-life entertainment and discovery Their mission: Satisfy curiosity with the best real-life entertainment
What is Discovery+'s slogan?
Discovery+'s slogan is "Stream What You Love". It carries their curious, entertaining voice.
What is Discovery+'s mission?
Discovery+'s mission: Satisfy curiosity with the best real-life entertainment
What makes Discovery+'s brand voice unique?
Discovery+ stands out through their curious, entertaining communication style. Their central brand tension, "Scripted vs. Reality", shapes how they communicate across the Entertainment sector.
What language style does Discovery+ use?
Discovery+ uses binge-worthy language, with straightforward messaging, in command-style sentences, using the present tense.
More Entertainment brand voices
- Apple TV+ tone of voice
- Starz tone of voice
- MUBI tone of voice
- Warner Music Group tone of voice
- Universal Music Group tone of voice
- Sony Music Entertainment tone of voice
- Live Nation tone of voice
- Ticketmaster tone of voice
- StubHub tone of voice
- SeatGeek tone of voice
- Nintendo tone of voice
- MLB tone of voice
- NHL tone of voice
- MLS tone of voice
- Take-Two Interactive tone of voice
- Paramount Global tone of voice
- Fox Corporation tone of voice
- iHeartMedia tone of voice
- Cumulus Media tone of voice
- Audacy tone of voice
- SiriusXM tone of voice
- Pandora tone of voice
- Vevo tone of voice
- AEG Presents tone of voice
Compare Discovery+
- Discovery+ vs Apple TV+ tone of voice
- Discovery+ vs Starz tone of voice
- Discovery+ vs MUBI tone of voice
- Discovery+ vs Warner Music Group tone of voice
- Discovery+ vs Universal Music Group tone of voice
- Discovery+ vs Sony Music Entertainment tone of voice
- Discovery+ vs Live Nation tone of voice
- Discovery+ vs Ticketmaster tone of voice