iHeartMedia Tone of Voice — More & Music

Tagline: "More Music More Variety"

Industry: Radio

Sector: Entertainment

How iHeartMedia Communicates

iHeartMedia ties audio to enormous reach across music and radio. "More Music, More Variety" frames America’s largest radio company around abundant stations, shows, and podcasts for every taste — abundant, varied, mass-reach. The voice is radio-reach and upbeat, selling the sheer scale and variety of its audio, positioning iHeartMedia around being everywhere listeners are — on the radio, the app, and podcasts — with more music and more choice than anyone.

Tone Words

iHeartMedia's brand voice is defined by the following tone words: More, Music, Variety.

Communication Style

Language Style: Radio-reach
Sentence Type: Statement
Tense: Present
Expression: Straightforward

iHeartMedia Brand Story

iHeartMedia operates 800+ radio stations across America.

Brand Message

Americas largest radio company

Brand Mission

To entertain inform and inspire through the power of sound

Brand Positioning

Core Concept: More variety

Central Tension: Less vs. More

About iHeartMedia

iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by Lowry Mays and Red McCombs in 1972, and later taken private by Bain Capital and Thomas H. Lee Partners in a leveraged buyout in 2008. As a result of the 2008 buyout, Clear Channel Communications, Inc. became a wholly owned subsidiary of CC Media Holdings, Inc. On September 16, 2014, CC Media Holdings, Inc. was rebranded iHeartMedia, Inc., and Clear Channel Communications, Inc., became iHeartCommunications, Inc. iHeartMedia, Inc. specializes in radio broadcasting, podcasting, digital and live events through division iHeartMedia (sans "Inc." suffix; formerly Clear Channel Media and Entertainment, Clear Channel Radio, et al.) and subsidiary iHeartMedia and Entertainment, Inc. (formerly Clear Channel Broadcasting, Inc.); the company owns more than 870 full-power AM and FM radio stations in the U.S., making it the country's largest owner of radio stations. The company has also been involved in internet radio and podcasting via the digital platform...

Frequently Asked Questions About iHeartMedia

What is iHeartMedia's tone of voice?

iHeartMedia uses a more, music, variety tone of voice. Their communication is radio-reach, typically using statement-style sentences in the present tense. Their tagline "More Music More Variety" exemplifies this voice.

What is iHeartMedia's brand message?

iHeartMedia's core message: Americas largest radio company Their mission: To entertain inform and inspire through the power of sound

What is iHeartMedia's slogan?

iHeartMedia's slogan is "More Music More Variety". It carries their more, music, variety voice.

What is iHeartMedia's mission?

iHeartMedia's mission: To entertain inform and inspire through the power of sound

What makes iHeartMedia's brand voice unique?

iHeartMedia stands out through their more, music, variety communication style. Their central brand tension, "Less vs. More", shapes how they communicate across the Entertainment sector.

What language style does iHeartMedia use?

iHeartMedia uses radio-reach language, with straightforward messaging, in statement-style sentences, using the present tense.