iHeartMedia Tone of Voice — More & Music

Tagline: "More Music More Variety"

Industry: Radio

Sector: Entertainment

How iHeartMedia Communicates

iHeartMedia communicates with a more, music and variety voice using energetic language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "More Music More Variety", captures this voice. The central tension in iHeartMedia's communication is less vs. more, which shapes every message they craft. Their mission is to entertain inform and inspire through the power of sound.

Tone Words

iHeartMedia's brand voice is defined by the following tone words: More, Music, Variety.

Communication Style

Language Style: Energetic
Sentence Type: Statement
Tense: Present
Expression: Literal

iHeartMedia Brand Story

iHeartMedia operates 800+ radio stations across America.

Brand Message

Americas largest radio company

Brand Mission

To entertain inform and inspire through the power of sound

Brand Positioning

Core Concept: More variety

Central Tension: Less vs. More

About iHeartMedia

iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by Lowry Mays and Red McCombs in 1972, and later taken private by Bain Capital and Thomas H. Lee Partners in a leveraged buyout in 2008. As a result of the 2008 buyout, Clear Channel Communications, Inc. became a wholly owned subsidiary of CC Media Holdings, Inc. On September 16, 2014, CC Media Holdings, Inc. was rebranded iHeartMedia, Inc., and Clear Channel Communications, Inc., became iHeartCommunications, Inc. iHeartMedia, Inc. specializes in radio broadcasting, podcasting, digital and live events through division iHeartMedia (sans "Inc." suffix; formerly Clear Channel Media and Entertainment, Clear Channel Radio, et al.) and subsidiary iHeartMedia and Entertainment, Inc. (formerly Clear Channel Broadcasting, Inc.); the company owns more than 870 full-power AM and FM radio stations in the U.S., making it the country's largest owner of radio stations. The company has also been involved in internet radio and podcasting via the digital platform...

Frequently Asked Questions About iHeartMedia

What is iHeartMedia's tone of voice?

iHeartMedia uses a more, music, variety tone of voice. Their communication is energetic, typically using statement-style sentences in the present tense. Their tagline "More Music More Variety" exemplifies this voice.

What is iHeartMedia's brand message?

iHeartMedia's core message: Americas largest radio company Their mission: To entertain inform and inspire through the power of sound

What is iHeartMedia's slogan?

iHeartMedia's slogan is "More Music More Variety". It carries their more, music, variety voice.

What is iHeartMedia's mission?

iHeartMedia's mission: To entertain inform and inspire through the power of sound

What makes iHeartMedia's brand voice unique?

iHeartMedia stands out through their more, music, variety communication style. Their central brand tension, "Less vs. More", shapes how they communicate across the Entertainment sector.

What language style does iHeartMedia use?

iHeartMedia uses energetic language, with literal messaging, in statement-style sentences, using the present tense.