Cumulus Media Tone of Voice — Audio & First

Tagline: "Audio First"

Industry: Radio

Sector: Entertainment

How Cumulus Media Communicates

Cumulus Media communicates with a audio, first and priority voice using focused language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Audio First", captures this voice. The central tension in Cumulus Media's communication is last vs. first, which shapes every message they craft. Their mission is to be americas leading audio-first media company.

Tone Words

Cumulus Media's brand voice is defined by the following tone words: Audio, First, Priority.

Communication Style

Language Style: Focused
Sentence Type: Statement
Tense: Present
Expression: Literal

Cumulus Media Brand Story

Cumulus Media operates 400+ radio stations across the US.

Brand Message

Major radio broadcaster

Brand Mission

To be Americas leading audio-first media company

Brand Positioning

Core Concept: Audio priority

Central Tension: Last vs. First

About Cumulus Media

Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 media markets. It also owns and operates Westwood One. Its headquarters are located in Atlanta, Georgia. Its subsidiaries include Cumulus Broadcasting LLC, Cumulus Licensing LLC and Broadcast Software International Inc.

Frequently Asked Questions About Cumulus Media

What is Cumulus Media's tone of voice?

Cumulus Media uses a audio, first, priority tone of voice. Their communication is focused, typically using statement-style sentences in the present tense. Their tagline "Audio First" exemplifies this voice.

What is Cumulus Media's brand message?

Cumulus Media's core message: Major radio broadcaster Their mission: To be Americas leading audio-first media company

What is Cumulus Media's slogan?

Cumulus Media's slogan is "Audio First". It carries their audio, first, priority voice.

What is Cumulus Media's mission?

Cumulus Media's mission: To be Americas leading audio-first media company

What makes Cumulus Media's brand voice unique?

Cumulus Media stands out through their audio, first, priority communication style. Their central brand tension, "Last vs. First", shapes how they communicate across the Entertainment sector.

What language style does Cumulus Media use?

Cumulus Media uses focused language, with literal messaging, in statement-style sentences, using the present tense.