NHL Tone of Voice — Intense & Passionate

Tagline: "This Is Hockey"

Industry: Sports League

Sector: Entertainment

How NHL Communicates

The NHL ties itself to the raw intensity of hockey. "This Is Hockey" frames the league around the speed, physicality, and passion of the sport — intense, passionate, tough. The voice is ice-intensity and fierce, selling the visceral thrill of the fastest game on ice, positioning the NHL around gritty competition, devoted fans, and the hard-hitting, high-speed drama that defines top-level hockey.

Tone Words

NHL's brand voice is defined by the following tone words: Intense, Passionate.

Communication Style

Language Style: Ice-intensity
Sentence Type: Statement
Tense: Present
Expression: Imaginative

NHL Brand Story

The NHL owns hockey culture with intense playoff traditions and passionate fanbases. The league builds devoted followers in hockey markets.

Brand Message

The ultimate in hockey intensity

Brand Mission

Grow the game of hockey

Brand Positioning

Core Concept: Hockey Culture

Central Tension: Niche vs. Passionate

About NHL

Players in the National Hockey League wear equipment which allows their team affiliation to be easily identified, unifying the image of the team. An NHL uniform consists of a hockey jersey, hockey pants, socks, gloves, and a helmet.

Frequently Asked Questions About NHL

What is NHL's tone of voice?

NHL uses a intense, passionate tone of voice. Their communication is ice-intensity, typically using statement-style sentences in the present tense. Their tagline "This Is Hockey" exemplifies this voice.

How does NHL communicate with customers?

The NHL owns hockey culture with intense playoff traditions and passionate fanbases. The league builds devoted followers in hockey markets.

What is NHL's brand message?

NHL's core message: The ultimate in hockey intensity Their mission: Grow the game of hockey

What is NHL's slogan?

NHL's slogan is "This Is Hockey". It carries their intense, passionate voice.

What is NHL's mission?

NHL's mission: Grow the game of hockey

What makes NHL's brand voice unique?

NHL stands out through their intense, passionate communication style. Their central brand tension, "Niche vs. Passionate", shapes how they communicate across the Entertainment sector.

What language style does NHL use?

NHL uses ice-intensity language, with imaginative messaging, in statement-style sentences, using the present tense.