Vevo Tone of Voice — Watch & Music
Tagline: "Watch Music"
Industry: Music Video
Sector: Entertainment
How Vevo Communicates
Vevo communicates with a watch, music and visual voice using visual language. Their sentences are primarily commands in the imperative tense. Their messaging is literal. Their tagline, "Watch Music", captures this voice. The central tension in Vevo's communication is listen vs. watch, which shapes every message they craft. Their mission is to be the home for music videos.
Tone Words
Vevo's brand voice is defined by the following tone words: Watch, Music, Visual.
Communication Style
- Language Style: Visual
- Sentence Type: Command
- Tense: Imperative
- Expression: Literal
Vevo Brand Story
Vevo is the worlds leading music video network.
Brand Message
Music video network
Brand Mission
To be the home for music videos
Brand Positioning
Core Concept: Visual music
Central Tension: Listen vs. Watch
Frequently Asked Questions About Vevo
What is Vevo's tone of voice?
Vevo uses a watch, music, visual tone of voice. Their communication is visual, typically using command-style sentences in the imperative tense. Their tagline "Watch Music" exemplifies this voice.
How does Vevo communicate with customers?
Vevo is the worlds leading music video network.
What is Vevo's brand message?
Vevo's core message is about Music video network. Their concept "Visual music" drives their mission: To be the home for music videos.
What makes Vevo's brand voice unique?
Vevo stands out through their watch, music, visual communication style. Their central brand tension — "Listen vs. Watch" — shapes every message they craft in the Entertainment sector.
What language style does Vevo use?
Vevo uses visual language with literal messaging. Their sentences are typically command in structure, using the imperative tense.