Vevo Tone of Voice — Watch & Music

Tagline: "Watch Music"

Industry: Music Video

Sector: Entertainment

How Vevo Communicates

Vevo ties music to the visual experience of the music video. "Watch Music" frames the network around being the home of official music videos from the world’s artists — visual, music-focused, expansive. The voice is music-video-home and confident, selling music as something to watch, not just hear, positioning Vevo around the vast catalogue of official videos where fans go to see their favourite songs brought to life on screen.

Tone Words

Vevo's brand voice is defined by the following tone words: Watch, Music, Visual.

Communication Style

Language Style: Music-video-home
Sentence Type: Command
Tense: Command
Expression: Straightforward

Vevo Brand Story

Vevo is the worlds leading music video network.

Brand Message

Music video network

Brand Mission

To be the home for music videos

Brand Positioning

Core Concept: Visual music

Central Tension: Listen vs. Watch

About Vevo

Vevo LLC ( VEE-voh, an abbreviation for "Video Evolution", stylized in all caps until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, digital video recorders, digital media players, and streaming television services. The service once offered a consumer mobile and tablet app; this was shut down in May 2018 to allow the service to focus on its other platforms. The service was launched on December 8, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME), and EMI. In August 2016, Warner Music Group (WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo. Initially, the service hosted only music videos from UMG and SME, syndicated on YouTube and its app, and the advertising revenue was shared by Google and Vevo. Originally, WMG was reported to be considering hosting its content on the service after it launched, but formed an alliance with rival MTV Networks (now Paramount Media Networks). In August 2015, Vevo expressed renewed interest in licensing music...

Frequently Asked Questions About Vevo

What is Vevo's tone of voice?

Vevo uses a watch, music, visual tone of voice. Their communication is music-video-home, typically using command-style sentences in the command tense. Their tagline "Watch Music" exemplifies this voice.

What is Vevo's brand message?

Vevo's core message: Music video network Their mission: To be the home for music videos

What is Vevo's slogan?

Vevo's slogan is "Watch Music". It carries their watch, music, visual voice.

What is Vevo's mission?

Vevo's mission: To be the home for music videos

What makes Vevo's brand voice unique?

Vevo stands out through their watch, music, visual communication style. Their central brand tension, "Listen vs. Watch", shapes how they communicate across the Entertainment sector.

What language style does Vevo use?

Vevo uses music-video-home language, with straightforward messaging, in command-style sentences, using the command tense.