Animal Planet Tone of Voice — Surprising & Human

Tagline: "Surprisingly Human"

Industry: Media

Sector: Entertainment

How Animal Planet Communicates

Animal Planet communicates with a surprising, human and animal voice using warm language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Surprisingly Human", captures this voice. The central tension in Animal Planet's communication is predictable vs. surprising, which shapes every message they craft. Their mission is to bring the wonder of animals to everyone.

Tone Words

Animal Planet's brand voice is defined by the following tone words: Surprising, Human, Animal.

Communication Style

  • Language Style: Warm
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Animal Planet Brand Story

Animal Planet brings animal-focused entertainment.

Brand Message

Animal entertainment

Brand Mission

To bring the wonder of animals to everyone

Brand Positioning

Core Concept: Human surprise

Central Tension: Predictable vs. Surprising

Frequently Asked Questions About Animal Planet

What is Animal Planet's tone of voice?

Animal Planet uses a surprising, human, animal tone of voice. Their communication is warm, typically using statement-style sentences in the present tense. Their tagline "Surprisingly Human" exemplifies this voice.

How does Animal Planet communicate with customers?

Animal Planet brings animal-focused entertainment.

What is Animal Planet's brand message?

Animal Planet's core message is about Animal entertainment. Their concept "Human surprise" drives their mission: To bring the wonder of animals to everyone.

What makes Animal Planet's brand voice unique?

Animal Planet stands out through their surprising, human, animal communication style. Their central brand tension — "Predictable vs. Surprising" — shapes every message they craft in the Entertainment sector.

What language style does Animal Planet use?

Animal Planet uses warm language with figurative messaging. Their sentences are typically statement in structure, using the present tense.