Animal Planet Tone of Voice — Surprising & Human

Tagline: "Surprisingly Human"

Industry: Media

Sector: Entertainment

How Animal Planet Communicates

Animal Planet finds the human in the animal kingdom. "Surprisingly Human" ties wildlife programming to emotion, personality, and connection rather than dry documentary — warm, surprising, entertaining. The voice is endearing and playful, selling animals as characters you cannot help but relate to.

Tone Words

Animal Planet's brand voice is defined by the following tone words: Surprising, Human, Animal.

Communication Style

Language Style: Endearing
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Animal Planet Brand Story

Animal Planet brings animal-focused entertainment.

Brand Message

Animal entertainment

Brand Mission

To bring the wonder of animals to everyone

Brand Positioning

Core Concept: Human surprise

Central Tension: Predictable vs. Surprising

About Animal Planet

Animal Planet is a Polish television channel and was launched in Poland in October 1997. From the very beginning the U.S. network broadcast documentaries devoted to animals and wildlife. The broadcast of the channel was created specially for the needs of the Polish market. In September 2003, the channel updated its logo and got a new slogan - "Wciągnie cię". The change was accompanied by a new schedule and an advertising campaign. On 1 October 2008, the channel scrapped the old Animal Planet logo with an elephant and a globe and started using the new logo which had previously been introduced in the United States. On 9 September 2009, a second channel based on this brand was launched: Animal Planet HD. The channel's layout was different from the Animal Planet's SD channel, although the channels broadcast similar programs. In February 2012, Animal Planet became the producer of Animal Planet – Niepojęty świat zwierząt.

Frequently Asked Questions About Animal Planet

What is Animal Planet's tone of voice?

Animal Planet uses a surprising, human, animal tone of voice. Their communication is endearing, typically using statement-style sentences in the present tense. Their tagline "Surprisingly Human" exemplifies this voice.

What is Animal Planet's brand message?

Animal Planet's core message: Animal entertainment Their mission: To bring the wonder of animals to everyone

What is Animal Planet's slogan?

Animal Planet's slogan is "Surprisingly Human". It carries their surprising, human, animal voice.

What is Animal Planet's mission?

Animal Planet's mission: To bring the wonder of animals to everyone

What makes Animal Planet's brand voice unique?

Animal Planet stands out through their surprising, human, animal communication style. Their central brand tension, "Predictable vs. Surprising", shapes how they communicate across the Entertainment sector.

What language style does Animal Planet use?

Animal Planet uses endearing language, with imaginative messaging, in statement-style sentences, using the present tense.