100 Thieves Tone of Voice — Streetwear & Esports

Tagline: "Built Different"

Industry: Esports

Sector: Entertainment

How 100 Thieves Communicates

100 Thieves communicates with a streetwear, esports and la voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Built Different", captures this voice. The central tension in 100 Thieves's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in esports.

Tone Words

100 Thieves's brand voice is defined by the following tone words: Streetwear, Esports, LA.

Communication Style

  • Language Style: Declarative
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

100 Thieves Brand Story

100 Thieves represents excellence in esports. "Built Different" captures the brand's streetwear, esports, la approach.

Brand Message

Built Different

Brand Mission

Deliver excellence in esports

Brand Positioning

Core Concept: Streetwear Esports

Central Tension: Ordinary vs. Exceptional

Frequently Asked Questions About 100 Thieves

What is 100 Thieves's tone of voice?

100 Thieves uses a streetwear, esports, la tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Built Different" exemplifies this voice.

How does 100 Thieves communicate with customers?

100 Thieves represents excellence in esports. "Built Different" captures the brand's streetwear, esports, la approach.

What is 100 Thieves's brand message?

100 Thieves's core message is about Built Different. Their concept "Streetwear Esports" drives their mission: Deliver excellence in esports.

What makes 100 Thieves's brand voice unique?

100 Thieves stands out through their streetwear, esports, la communication style. Their central brand tension — "Ordinary vs. Exceptional" — shapes every message they craft in the Entertainment sector.

What language style does 100 Thieves use?

100 Thieves uses declarative language with figurative messaging. Their sentences are typically statement in structure, using the present tense.