Hulu Tone of Voice — Fun & Inclusive

Tagline: "Come TV With Us"

Industry: Entertainment / Streaming

Sector: Entertainment

How Hulu Communicates

Hulu communicates with a fun and inclusive voice using imperative language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Come TV With Us", captures this voice. The central tension in Hulu's communication is solo vs. shared, which shapes every message they craft. Their mission is to be the go-to streaming platform for everyone.

Tone Words

Hulu's brand voice is defined by the following tone words: Fun, Inclusive.

Communication Style

  • Language Style: Imperative
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Hulu Brand Story

"Make watching social again" invites users to shift from solitary viewing to shared experiences. The core tension of solo versus shared reflects a desire for connection in entertainment. Tone words like fun and inclusive reinforce a welcoming atmosphere that encourages togetherness. The imperative language style drives a direct call to action, urging users to engage with content collectively.

Brand Message

Make watching social again

Brand Mission

Be the go-to streaming platform for everyone

Brand Positioning

Core Concept: Togetherness in Streaming

Central Tension: Solo vs. Shared

About Hulu

Hulu (, HOO-loo) is an over-the-top content brand and American subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It is one of the most-subscribed video on demand streaming media services, with 64.1 million paid memberships. Its headquarters are located in Los Angeles, California, with offices in Santa Monica, California (the former West Coast bureau for HBO), New York City, and Seattle, Washington. Hulu was launched on October 29, 2007, initially as a joint venture between News Corporation and NBC Universal; Providence Equity, Disney, and Time Warner later made investments in the service. Hulu originally served as an aggregator, streaming recent episodes of programs from the companies' television networks (including ABC, NBC, and Fox). In 2010, Hulu launched a subscription service, initially branded as "Hulu Plus," which featured full seasons of programs from the companies and other partners, and access to new episodes immediately after their airing. In 2016, Hulu syndicated its free library to Yahoo in order to focus exclusively on Hulu Plus. In 2017, the company launched "Hulu + Live TV"—a...

Frequently Asked Questions About Hulu

What is Hulu's tone of voice?

Hulu uses a fun, inclusive tone of voice. Their communication is imperative, typically using command-style sentences in the present tense. Their tagline "Come TV With Us" exemplifies this voice.

How does Hulu communicate with customers?

"Make watching social again" invites users to shift from solitary viewing to shared experiences. The core tension of solo versus shared reflects a desire for connection in entertainment. Tone words like fun and inclusive reinforce a welcoming atmosphere that encourages togetherness. The imperative language style drives a direct call to action, urging users to engage with content collectively.

What is Hulu's brand message?

Hulu's core message: Make watching social again Their mission: Be the go-to streaming platform for everyone

What is Hulu's slogan?

Hulu's slogan is "Come TV With Us". It carries their fun, inclusive voice.

What is Hulu's mission?

Hulu's mission: Be the go-to streaming platform for everyone

What makes Hulu's brand voice unique?

Hulu stands out through their fun, inclusive communication style. Their central brand tension, "Solo vs. Shared", shapes how they communicate across the Entertainment sector.

What language style does Hulu use?

Hulu uses imperative language, with figurative messaging, in command-style sentences, using the present tense.

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