Starz Tone of Voice — Bold & Edgy

Tagline: "Obsessable"

Industry: Streaming

Sector: Entertainment

How Starz Communicates

Starz ties its streaming to shows you cannot stop watching. "Obsessable" frames the network around bold, edgy original content designed to hook you — bold, edgy, addictive. The voice is binge-worthy and confident, selling premium series built to become obsessions, leaning into daring, provocative storytelling that promises the kind of content viewers binge and cannot stop talking about.

Tone Words

Starz's brand voice is defined by the following tone words: Bold, Edgy.

Communication Style

Language Style: Binge-worthy
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Starz Brand Story

Starz positions itself as the home of bold, edgy content that creates devoted fanbases. From Power to Outlander, the network develops shows that inspire passionate viewer communities.

Brand Message

Content so good you cannot stop watching

Brand Mission

Create obsession-worthy original programming

Brand Positioning

Core Concept: Premium Edgy Content

Central Tension: Mainstream vs. Provocative

About Starz

Starz (stylized in all caps as STARZ; pronounced "stars") is an American pay-TV network owned by Starz Entertainment, and is the flagship property of Starz Inc. Launched on February 1, 1994 as a multiplex service of what is now Starz Encore, its programming consists of theatrically released motion pictures and first-run original television series. Starz operates six 24-hour, linear multiplex channels; a traditional subscription video on demand service; and a namesake over-the-top streaming platform that both acts as a TV Everywhere offering for Starz's linear television subscribers and is sold directly to streaming-only consumers. Starz is also sold independently of traditional and over-the-top multichannel video programming distributors a la carte through Apple TV Channels and Amazon Video Channels, which feature VOD library content and live feeds of Starz's linear television services (consisting of the primary channel's East and West Coast feeds and, for Amazon Video customers, the East Coast feeds of its five multiplex channels). Starz's programming has been licensed for use by a number of channels and platforms worldwide, and the brand name is licensed by Bell Media for a companion...

Frequently Asked Questions About Starz

What is Starz's tone of voice?

Starz uses a bold, edgy tone of voice. Their communication is binge-worthy, typically using statement-style sentences in the present tense. Their tagline "Obsessable" exemplifies this voice.

How does Starz communicate with customers?

Starz positions itself as the home of bold, edgy content that creates devoted fanbases. From Power to Outlander, the network develops shows that inspire passionate viewer communities.

What is Starz's brand message?

Starz's core message: Content so good you cannot stop watching Their mission: Create obsession-worthy original programming

What is Starz's slogan?

Starz's slogan is "Obsessable". It carries their bold, edgy voice.

What is Starz's mission?

Starz's mission: Create obsession-worthy original programming

What makes Starz's brand voice unique?

Starz stands out through their bold, edgy communication style. Their central brand tension, "Mainstream vs. Provocative", shapes how they communicate across the Entertainment sector.

What language style does Starz use?

Starz uses binge-worthy language, with imaginative messaging, in statement-style sentences, using the present tense.