Starz Tone of Voice — Bold & Edgy

Tagline: "Obsessable"

Industry: Streaming

Sector: Entertainment

How Starz Communicates

Starz communicates with a bold and edgy voice using bold language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Obsessable", captures this voice. The central tension in Starz's communication is mainstream vs. provocative, which shapes every message they craft. Their mission is to create obsession-worthy original programming.

Tone Words

Starz's brand voice is defined by the following tone words: Bold, Edgy.

Communication Style

  • Language Style: Bold
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Starz Brand Story

Starz positions itself as the home of bold, edgy content that creates devoted fanbases. From Power to Outlander, the network develops shows that inspire passionate viewer communities.

Brand Message

Content so good you cannot stop watching

Brand Mission

Create obsession-worthy original programming

Brand Positioning

Core Concept: Premium Edgy Content

Central Tension: Mainstream vs. Provocative

Frequently Asked Questions About Starz

What is Starz's tone of voice?

Starz uses a bold, edgy tone of voice. Their communication is bold, typically using statement-style sentences in the present tense. Their tagline "Obsessable" exemplifies this voice.

How does Starz communicate with customers?

Starz positions itself as the home of bold, edgy content that creates devoted fanbases. From Power to Outlander, the network develops shows that inspire passionate viewer communities.

What is Starz's brand message?

Starz's core message is about Content so good you cannot stop watching. Their concept "Premium Edgy Content" drives their mission: Create obsession-worthy original programming.

What makes Starz's brand voice unique?

Starz stands out through their bold, edgy communication style. Their central brand tension — "Mainstream vs. Provocative" — shapes every message they craft in the Entertainment sector.

What language style does Starz use?

Starz uses bold language with figurative messaging. Their sentences are typically statement in structure, using the present tense.