Audacy Tone of Voice — Sound & Audio

Tagline: "All About the Sound"

Industry: Radio

Sector: Entertainment

How Audacy Communicates

Audacy ties itself to the power of audio — radio, podcasts, and streaming. "All About the Sound" frames the company around the intimacy and reach of the human voice and music — audio, experiential, warm. The voice is audio-first and confident, selling sound as a uniquely personal medium that reaches people wherever they are.

Tone Words

Audacy's brand voice is defined by the following tone words: Sound, Audio, Experience.

Communication Style

Language Style: Audio-first
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Audacy Brand Story

Audacy operates radio stations and audio streaming services.

Brand Message

Audio content company

Brand Mission

To engage and entertain listeners through the power of audio

Brand Positioning

Core Concept: Sound focus

Central Tension: Visual vs. Sound

About Audacy

Audacy, Inc. is an American broadcasting company based in New York City. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media markets. In November 2017, the company merged with CBS Radio. The transaction was structured as an exchange offer whereby owners of CBS Corporation common shares (i.e., not the multiple-voting shares held by CBS Corp parent company National Amusements) at the time of the merger could elect to exchange their shares for Entercom shares corresponding to a 72% stake in the combined company. The company changed its name from Entercom to Audacy on March 30, 2021. On April 9, the ticker symbol on the New York Stock Exchange changed from "ETM" to "AUD". Audacy, Inc. emerged from bankruptcy on September 30, 2024, and is now a privately owned company. The new ownership group includes Soros Fund Management (which has controlling interest) as part of their other audio investments.

Frequently Asked Questions About Audacy

What is Audacy's tone of voice?

Audacy uses a sound, audio, experience tone of voice. Their communication is audio-first, typically using statement-style sentences in the present tense. Their tagline "All About the Sound" exemplifies this voice.

What is Audacy's brand message?

Audacy's core message: Audio content company Their mission: To engage and entertain listeners through the power of audio

What is Audacy's slogan?

Audacy's slogan is "All About the Sound". It carries their sound, audio, experience voice.

What is Audacy's mission?

Audacy's mission: To engage and entertain listeners through the power of audio

What makes Audacy's brand voice unique?

Audacy stands out through their sound, audio, experience communication style. Their central brand tension, "Visual vs. Sound", shapes how they communicate across the Entertainment sector.

What language style does Audacy use?

Audacy uses audio-first language, with imaginative messaging, in statement-style sentences, using the present tense.