FanDuel Tone of Voice — More & Ways

Tagline: "More Ways to Win"

Industry: Sports Betting

Sector: Entertainment

How FanDuel Communicates

FanDuel ties sports betting to more ways to win. "More Ways to Win" frames the platform around a wide range of wagers and fantasy options for sports fans — engaging, opportunistic, energetic. The voice is ways-to-win-betting and confident, selling the appeal of variety and opportunity in betting, positioning FanDuel around giving fans plenty of angles — bets, boosts, and fantasy contests — to get in on the action and chase a win on the sports they are already watching.

Tone Words

FanDuel's brand voice is defined by the following tone words: More, Ways, Win.

Communication Style

Language Style: Ways-to-win-betting
Sentence Type: Statement
Tense: Present
Expression: Imaginative

FanDuel Brand Story

FanDuel is a leading sports betting and fantasy sports company.

Brand Message

Sports wagering platform

Brand Mission

To be the number one sports betting and gaming brand

Brand Positioning

Core Concept: More winning

Central Tension: One Way vs. More Ways

About FanDuel

FanDuel TV (formerly TVG) is an American sports betting-oriented digital cable and satellite television network owned by FanDuel Group, the American subsidiary of Irish bookmaker Flutter Entertainment. It primarily airs live coverage of American and international horse racing, as well as studio shows focused on mainstream sports from the perspective of sports betting. The network was originally established as TVG, which primarily focused on horse racing. In 2008, the network was sold to Betfair. It acquired its main competitor, HRTV, in 2015; the network was renamed TVG2 in October of that year. In 2018, the channel began to add studio programs devoted to mainstream sports from the perspective of sports betting. In 2022, the network was relaunched as FanDuel TV, which expands upon this programming strategy and began forays into live sports coverage outside of horse racing. The TVG brand continues to be used for the network's wagering platform.

Frequently Asked Questions About FanDuel

What is FanDuel's tone of voice?

FanDuel uses a more, ways, win tone of voice. Their communication is ways-to-win-betting, typically using statement-style sentences in the present tense. Their tagline "More Ways to Win" exemplifies this voice.

What is FanDuel's brand message?

FanDuel's core message: Sports wagering platform Their mission: To be the number one sports betting and gaming brand

What is FanDuel's slogan?

FanDuel's slogan is "More Ways to Win". It carries their more, ways, win voice.

What is FanDuel's mission?

FanDuel's mission: To be the number one sports betting and gaming brand

What makes FanDuel's brand voice unique?

FanDuel stands out through their more, ways, win communication style. Their central brand tension, "One Way vs. More Ways", shapes how they communicate across the Entertainment sector.

What language style does FanDuel use?

FanDuel uses ways-to-win-betting language, with imaginative messaging, in statement-style sentences, using the present tense.