WWE Tone of Voice — Forever & Together

Tagline: "Then Now Forever Together"

Industry: Sports Entertainment

Sector: Entertainment

How WWE Communicates

WWE communicates with a forever, together and legacy voice using epic language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Then Now Forever Together", captures this voice. The central tension in WWE's communication is temporary vs. forever, which shapes every message they craft. Their mission is to put smiles on peoples faces.

Tone Words

WWE's brand voice is defined by the following tone words: Forever, Together, Legacy.

Communication Style

Language Style: Epic
Sentence Type: Statement
Tense: Present
Expression: Figurative

WWE Brand Story

WWE is the global leader in sports entertainment.

Brand Message

Sports entertainment

Brand Mission

To put smiles on peoples faces

Brand Positioning

Core Concept: Forever legacy

Central Tension: Temporary vs. Forever

About WWE

World Wrestling Entertainment (WWE) is an American professional wrestling promotion company. Additionally a global integrated media and entertainment company, WWE has also branched out into fields outside of wrestling, including film, football, and other business ventures, such as licensing its intellectual property to other companies to produce video games and action figures. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. As in other professional wrestling promotions, WWE does not promote a legitimate sporting contest but rather entertainment-based mock combat performance theater, featuring storyline-driven, scripted, and partially choreographed matches. However, matches often include moves that put performers at risk of serious injury or death if not performed correctly. The pre-determined aspect of professional wrestling was publicly acknowledged by WWE in 1989 to avoid regulation by athletic commissions. WWE markets its product as "sports entertainment", acknowledging professional wrestling's roots in competitive sport and dramatic theater. The promotion dates back to 1953 with the formation of the Capitol Wrestling Corporation...

Frequently Asked Questions About WWE

What is WWE's tone of voice?

WWE uses a forever, together, legacy tone of voice. Their communication is epic, typically using statement-style sentences in the present tense. Their tagline "Then Now Forever Together" exemplifies this voice.

What is WWE's brand message?

WWE's core message: Sports entertainment Their mission: To put smiles on peoples faces

What is WWE's slogan?

WWE's slogan is "Then Now Forever Together". It carries their forever, together, legacy voice.

What is WWE's mission?

WWE's mission: To put smiles on peoples faces

What makes WWE's brand voice unique?

WWE stands out through their forever, together, legacy communication style. Their central brand tension, "Temporary vs. Forever", shapes how they communicate across the Entertainment sector.

What language style does WWE use?

WWE uses epic language, with figurative messaging, in statement-style sentences, using the present tense.